Opportunities in Dubai, United Arab Emirates

The Commercial Strategy Manager plays a key role in driving the growth of Fluke’s field sales portfolio across the MEAT (Middle East, Africa & Turkey) region. This position is responsible for defining, aligning, and executing commercial strategies that deliver revenue growth, expand market penetration, and strengthen customer relationships.

You will lead the strategic direction for a diverse portfolio of products and solutions, translating plans into effective execution and measurable business results.

Working in close partnership with regional field sales leadership, product management, marketing, and other key stakeholders, you will drive growth through the commercial organization, channel partners, and direct customer engagement, targeting both new and existing customers.

The role requires building strong, trusted relationships with decision-makers at all levels—from engineers and procurement teams to senior business leaders—while collaborating cross-functionally within Fluke to ensure alignment, prioritization, and support for key growth opportunities.

Summary Responsibilities

• Strategic Planning: Develop and implement long-term commercial strategies that drive growth with priority customers, ensuring alignment and strong execution across key stakeholders.
• Market Analysis: Leverage market intelligence, customer insights, and internal data to identify growth opportunities, manage risk, and ensure strategies are data‑driven and market‑relevant.
• Performance Monitoring: Define, track and analyze key performance indicators (KPIs) to assess sales effectiveness and identify opportunities for improvement.
• Sales Collaboration: Partner closely with field sales teams to define deal strategies, optimize deal structures, and support negotiations.

Key Responsibilities

• Develop and execute growth strategies to meet or exceed sales and order targets for the field sales portfolio in the MEAT region.
• Build strong, collaborative relationships across the organization and with external partners to ensure alignment, speed of execution, and effective problem‑solving.
• Lead new product introduction strategy, planning and execution within assigned product families.
• Accelerate growth of existing product lines through innovative initiatives and targeted sales programs.
• Drive vertical and account penetration strategies to achieve annual revenue and margin objectives.
• Track and report performance against forecasts, budgets, and sales targets using CRM tools.
• Align account strategies with customers’ strategic business objectives, ensuring clear and effective internal communication across Fluke.
• Conduct frequent and purposeful customer engagements with key partners and end customers to manage and grow business relationships.
• Identify and qualify new opportunities that align with Fluke’s technology and product capabilities by collaborating with Engineering and Product Management.
• Collaborate with commercial leadership to drive revenue growth, implement action plans, and track progress.
• Effectively manage cross-selling opportunities using our funnel management process, maintaining an up-to-date sales funnel.
• Actively manage customer feedback and resolve issues to sustain high customer satisfaction.
• Contribute to the development of strategic and annual business plans,

Critical Success Factors

• Strategic Sales Leadership: Demonstrated ability to build and execute growth plans across key verticals and partners, influencing volume and value‑based agreements.
• Commercial Mindset: Proactive, creative, and continuously focused on improving commercial impact and outcomes.
• Innovation & Problem Solving: Ability to challenge the status quo, introduce new ideas, and solve complex commercial challenges.
• Ownership & Accountability: Treat your area of responsibility as a business, identifying opportunities, removing obstacles and delivering results.
• Distribution Knowledge: Deep understanding of retail and industrial distribution.
• Communication Excellence: Ability to clearly articulate Fluke’s value proposition to both technical and executive audiences.
• Results Orientation: Proven track record of achieving growth targets through data‑driven sales methodologies, CRM utilisation, and value‑based selling.
• Travel: Willingness to travel across the region up to 25% as needed to engage with customers and drive sales.

Required Skills & Experience

• Bachelor’s degree in Business Management, Engineering or Sciences
• MBA beneficial
• 5+ years of technical B2B sales or commercial experience
• Experience selling technical and industrial products.
• Proven ability to grow key account business and develop long-term customer relationships.
• Experience with value-based selling, cross-selling, and prospecting for new business opportunities.
• Demonstrated ability to draw insights from data and clearly communicate them to both business and technical teams
• Advanced skills in Excel as well as any data visualization tools like Tableau or similar BI tools (familiarity with PowerBI preferred). Develop and present recommendations of new metrics allowing better understanding of the performance of the business

This is a unique opportunity to make a direct and visible impact on Fluke’s field sales growth across a strategically important and high‑potential region. If you bring a strong commercial mindset, a passion for collaboration, and the drive to turn strategy into results, we would love to hear from you.