Opportunities in United Kingdom

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

3006 - Activation Lead - GCS

Role Summary and Impact

The purpose of this document is to help prospective team members better understand the role and responsibilities with the position of Regional Activation Hub Lead at OpenDoor, WPP’s bespoke global operating model for Amazon.  

ABOUT WPP & OPENDOOR 

At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.  

Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. And that’s why we’ve built OpenDoor for Amazon.  

OpenDoor is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact – for them to innovate, learn, thrive, and occasionally fail too. 

The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.  

OpenDoor’s values are built from Amazon’s own 16 Leadership Principles, and WPP’s core values of Open, Optimistic and Extraordinary. Together, when WPP’s Creative Transformation meets Amazon’s next-level customer centricity, our people come together to challenge and impact what’s done today and build a better future. 

By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP’s top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth’s most ambitious opportunities in marketing, tech, media, business, and creativity. 

ABOUT THE ROLE 

We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Regional Activation Hub Lead. This is a Full-time position based in London. This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses, including XCM, Prime Video, and RMI. 

This role creates an effective link between the Strategy & Planning teams and Activation. The Activation Hub lead and their team ensures that comprehensive briefs are developed in collaboration with the strategy and planning teams and ensures that Implementational planning specialists and in platform experts meet clients’ expectations by achieving campaign KPI’s timely and through operational excellence. They are also developing and supporting the delivery of tasks such as reporting output, offer insights and recommendations across strategic planning and agency pitches. 

This role would oversee the London hub which includes RMI & Prime Video working with a Poland nearshore team that will act as your team and local markets who will plan offline and IO based market display/partnerships. 

RESPONSIBILITIES 

Activation Hub Lead is responsible for the delivery and quality of hubbed Activation services, ad ops and reporting, in adherence to agreed SLAs and assigned workflow management protocols, and for seamless integration and impact within the Campaign Delivery Process (in and across locales). 

The Activation Hub Lead is also working closely with the Regional Ops, and LOB Leads in Germany and Warsaw on adjusting and scaling delivery in line with LOB evolution for Prime Video and RMI. 

The Activation Hub lead will have all experts in the hub reporting to them, including Social, Programmatic, Implementational planning, offline consultancy, pan-regional IO/partnerships, influencers and the nearshore Warsaw (Poland) in channel activation team 

The Activation Hub lead will also be in charge and oversee all digital planning across all disciplines and supporting planning leads to create integrated single narrative responses to brief which simplify complex digital language. 

The Activation Hub lead will work closely with all local markets to guide and support their digital plan development and ensure local market executions ladder up into central digital planning to create integrated plans. 

This will be the Amazons London hubs most senior digital lead working with C-level internal WPP stakeholders and C-level Amazon stakeholders. 

You will be in charge of fostering team growth, team development and team morale. 

The Activation Hub Lead is responsible for helping to inform a transformation agenda and strategic vision for the clients’ entire business, and overseeing the execution of that vision  

This will often involve working closely with senior stakeholders across the whole organisation including, but not limited to, global client leadership, local market CEO’s, Commercial teams, Legal teams, C-Suite level clients. 

The Activation Hub Lead will be responsible for team cost management and resourcing ensuring the team are staffed correctly according to commercial agreements.  

The Activation Hub Lead will be responsible for ensuring trading deals and Nexus media solutions deals are fulfilled on, identifying new revenue opportunities for both Amazon and WPP. 

The Activation Hub Lead will take ownership of commercial conversations for the London hub and support the Poland hub when required. 

The Activation Hub Lead will integrate the Poland team into all working aspects of the operational flow from planning to execution create a single team that sits across market places.  

Govern and manage all digital aspects of the PV business, Media, Data, Technology, Creative, Media Plans 

Unify disparate streams of information and insights from all biddable channels, in the context of client business objectives. 

Help teams develop integrated experience strategies across biddable touchpoints, identify strategic opportunities for proprietary solutions growth in service of solving client business problems. 

Guide clients and key internal or external stakeholders on selection and application of systems, tools and platforms, and proprietary solutions, enabling them with the proper resources and knowledge for successful implementation.    

Provides a consistent and strong POV to clients on digital investment decisions and areas of optimization.  

Proactively develops opportunities for proprietary solutions to be embedded within always-on campaigns to help drive distinctive and differentiated offerings to clients.  

Outline advanced data analytics/measurement frameworks to shape holistic measurement of performance media strategy and activation. 

Advises key stakeholders by continuously helping them successfully navigate through critical business changes, upselling larger digital scopes and services where they add value.  

Leads the development, presentation, and delivery of top-quality cross-channel planning work for larger campaigns.  

Plans against client outcomes – quantifying objectives and the likely impact of comms on them across all biddable practice areas, in collaboration with practice leads.  

Accountable for the ongoing management of performance across campaign budgets and daily spend levels, bid strategies and constant monitoring of tracking to client goals - implementing course correction decisions when needed.  

Scrutinizes performance planning budgets, of assigned accounts, to identify strengths and weaknesses and ensures proper financial allocations and ensures WPP interests are protected.  

Proactively identify opportunities to improve and enhance clients’ campaigns and advise client/agency teams accordingly. 

Ensuring a seamless connection translating plans to activation and achieving excellence in all campaign operations. 

Work with the planning team to agree on or challenge strategic planning outputs VS. real-time platform data and performance data (micro-budget setting) 

Build the digital process on how audiences are translated into actionable targetable groups in platform consistently across platforms 

Set digital KPIs with the measurement team and optimise budgets across channels weekly based on opportunity 

Challenge in channel planning (Social, Prog, Pan Regional, Audience) team's responses per title to ensure platform excellence 

Manage individual digital budget aspects, channel spends, tech fees, Brand safety fees, and tool fees - To ladder into Client leadership budgets 

Create & police ways of digital ways of working with offshore hubs & onshore planning 

Set the digital learning agenda for all EU markets, manage Unlocks, introduce new product & data opportunities 

Ensure WPP Solutions are planned and delivered across all briefs 

Manage and monitor the holistic (cross-channel) brand safety, viewability, attention scoring & optimise accordingly 

Take ownership of weekly holistic reporting calls, policing of data delivery, outcomes, commentary & analysis. 

Take ownership for every and all digital client (and internal) questions - both local and central 

Manage analytics, data provisioning and dashboarding teams to ensure delivery 

Skills and Experience

Vast experience across digital paid media, strategy, retail, or consulting  

Advanced understanding of multiple/at least 2+ digital practice areas by remaining current on leading trends and coaching junior team members on what they need to know.​ 

A strong background in biddable media is a must. 

Proven track record of managing complex, multi-market accounts where you’ve delivered measurable business outcomes. 

Ability to craft a compelling, data-driven story that is anchored in the client’s business need. 

Ability to anticipate challenges/opportunities and deliver highly persuasive, strategic & structured communication. 

Confident in forecasting budget during campaign delivery as many times as needed. 

Can lead a New Business commercial and operation submission with senior oversight. 

Experience in management of large multi-market and networked teams essential. 

Strong and vocal in strategic communication with the ability to communicate with all stakeholders at varying levels of seniority from C-suite down.  

Solutions-oriented and high levels of organisation.  

An empathetic and thoughtful leader comfortable with working through detailed, written communications. 

Experience in the management of dynamic hubs. 

BONUS POINTS 

Ability to travel frequently on short notice and manage work ‘on the road’, and to work flexible hours to be available for regionally spread teams. 

Ability to work effectively in a matrix organization. 

Life at WPP Media & Benefits 

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.  

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  Please note that while our philosophy is the same across WPP, benefits may vary by office/country. 

Please note this is a UK based role and requires individuals to have the right to work in this location 

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. 

While we appreciate all applications received, only those candidates selected for an interview will be contacted.  

#LI-Promoted 

Please read our Privacy Notice for more information on how we process the information you provide.