OpenAI Launches Commercial Operations in Brazil
OpenAI launched commercial operations in Brazil with a São Paulo team and expanded work across developers, education, research, business and public institutions.
OpenAI is expanding locally in Brazil
OpenAI announced on August 27, 2026 that it has launched commercial operations in Brazil, with a local team based in São Paulo. This is a regional business and ecosystem expansion, not a new model release.
OpenAI says Brazil is one of ChatGPT’s three largest markets by weekly active users and ranks second globally by number of developers using the OpenAI API. It also describes Brazil as Codex’s largest Latin American market and reports strong growth in ChatGPT Enterprise adoption. These adoption figures are company-reported rather than independent market measurements.
Education, research and public-sector partnerships are expanding
The announcement includes work with ITA on ChatGPT Edu and model credits, research collaborations involving IMPA and HCFMUSP, an AI-literacy initiative with ENTER, small-business training with Estímulo, and a memorandum with São Paulo’s Prodam around public-sector AI access.
An independent RegLab study funded by OpenAI estimates that AI could add nearly R$1 trillion to Brazil’s economy by 2030. Because OpenAI funded the study, readers should treat the estimate as research evidence with disclosed sponsorship rather than a guaranteed economic outcome.
For developers and organizations, the practical significance is deeper local commercial support, education and research partnerships, and a larger formal OpenAI presence in one of its biggest adoption markets.
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