Alternatives Marketing, Principal

SUMMARY   We are seeking a n experienced  Alternatives  Marketing professional to  help  drive  fundraising and investor engagement across  various  institutional and private wealth channel s for GCM Grosvenor.    This  unique  role combines  the  core marketing functions   of   product & capabilities  marketing, channel marketing, and custom  solutions  marketing . This  is  an  excellent  opportunity for a   marketing  professional seeking  exposure  across  alternative   asset classes  and investor types .    The  ideal candidate  has proven experience in  financial services  marketing and a  solid investment acumen  within  private markets  with  the ability to translate complex  concepts  into compelling narratives  across   investor channels .   GCM Grosvenor is one of the world’s largest and most established alternative asset managers, with over $ 90  billion in AUM and a 50-year track record across private equity, infrastructure, real estate, credit, and absolute return strategies. We offer differentiated access and investment expertise across the full alternatives spectrum  and investor solutions including funds, custom accounts and strategic partnerships .     KEY RESPONSIBILITIES   Investor Marketing   Support global fundraising initiatives by developing and maintaining institutional marketing materials in a variety of formats.   Define requirements across the prospect-to-client lifecycle, ensuring client-facing teams are equipped with accurate and current collateral to support prospecting, onboarding, and ongoing engagement.   Distill market trends and portfolio insights into differentiated content supporting investor communications and marketing campaigns.   Partner with investment teams to create marketing initiatives by developing materials and content across all relevant formats and channels, ensuring alignment with firm messaging and commercial objectives.   Content Strategy & Market Positioning   Collaborate with investment leads and business development teams to establish go-to-market plans for investment strategies, ensuring consistent positioning and messaging across all investor-facing materials and channels.   Develop comprehensive multi-year marketing plans that align with the firm's roadmap    Collaborate with data and analytics teams to develop compelling visualizations and analytical frameworks that reinforce investment narratives and enhance marketing materials.   Partner with Brand, Communications, Events, and Digital to bring investment content to life from thought leadership and event programming to digital assets and case studies.   Campaign & Investor Engagement   Plan and support multi-channel marketing campaigns aligned to commercial objectives and investor segments.   Execute and measure investor engagement programs that deepen relationships and support fundraising across global client segments.   Cross-Functional Collaboration & Compliance   Partner closely with business development, investment teams, compliance, and legal to ensure all marketing materials are accurate, compliant, and aligned with firm messaging.   Maintain a deep understanding of marketing compliance principles and regulatory requirements governing investment communications.   QUALIFICATIONS   7–15 years of experience in client marketing or product marketing within an alternative asset manager or institutional investment firm.   Experience in alternative investments is required; prior experience in private markets (private equity, private credit, real estate, or infrastructure) is strongly preferred.   Demonstrated ability to develop comprehensive multi-year marketing plans and go-to-market strategies for investment strategies and product launches.   Strong communication and judgement skills, with the ability to collaborate with senior leaders in investment, compliance, and business development teams.   Demonstrated experience supporting institutional fundraising efforts and developing sophisticated investor-facing marketing materials.   Exceptional writing and storytelling capabilities — able to translate complex investment topics into clear, engaging, and visually compelling communications.   Experience developing and executing investor engagement programs and market positioning content.   Strong project management skills with the ability to lead complex initiatives across multiple stakeholders and competing deadlines.   Advanced proficiency in PowerPoint; familiarity with performance analytics and data visualization tools.   BA/BS degree in Marketing, Communications, Finance, Business Administration, or a related field required.     Actual base salary may vary based on factors such as individual's experience, skills, and qualifications for the role.  Employees may be eligible for a discretionary bonus based on factors such as individual, team, and company performance as well as a comprehensive benefits package. NEW YORK ANNUAL PAY RANGE $150,000 — $185,000 USD ABOUT THE FIRM GCM Grosvenor (Nasdaq: GCMG) is a global alternative asset management solutions provider with approximately $97 billion in assets under management across private equity, infrastructure, real estate, credit, and absolute return investment strategies. The firm has specialized in alternatives for more than 54 years and has a diverse, engaged team of approximately 560 professionals serving a global client base. Eligible employees can elect to participate in comprehensive healthcare coverage (including medical, dental, vision and life insurance), flexible spending accounts, and the employer sponsored retirement plan.  Additionally, employees are eligible for paid time off, parental leave, short-term and long-term disability, as well as other care/wellness programs. The firm is headquartered in Chicago, with offices in New York, Toronto, London, Frankfurt, Tokyo, Hong Kong, Seoul, and Sydney. For more information, visit: gcmgrosvenor.com . EQUAL OPPORTUNITY EMPLOYER M/F/D/V

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