App, Performance Marketing Analyst

📍 USA & Canada. Remote or in-person SF. ⏰ Working hours are PST ABOUT VALID Founded in July 2023, Valid is a seed-stage company operating at Series A scale, headquartered in San Francisco. In under two years, we’ve grown from 5 people to 40+, deployed over $1B in ad spend, and built a full-stack, tech-enabled advertising company serving enterprise consumer customers. We’re well-capitalized and backed by top Silicon Valley investors including Canaan, Neo, and others. THE ROLE

• A customer obsessed marketing strategist
• First in line to try the newest AI marketing tools
• Passionate about ad networks and performance marketing strategy
• Obsessed with discovering and tracking social media trends
• Customer obsessed (we put it in their twice on purpose!) We believe that the best form of marketing is AI-assisted, data-driven and human in-the-loop. This role is for an analyst who can interface with the client to help set and execute user acquisition strategies. RESPONSIBILITIES
• Own performance marketing account management for app clients.
• Execute media planning confidently across paid social (Meta, TikTok, Snapchat) and paid search (ASA, Google UAC) channels.
• Orchestrate creative production and manage the end-to-end flow until assets are launched in ad accounts.
• Own, ideate, and iterate on creative testing frameworks tailored to each app’s context.
• Engage in internal & external communication to collaborate with cross-functional teams and present campaign reports to stakeholders and clients.
• Analyze campaign data using strong analytical skills and derive actionable insights to improve performance.
• Contribute to growth marketing discussions on LTV/CAC, payback periods, MRR/ARR, run rates, and more.
• Use MMPs and analytics dashboards for reporting, and collaborate with the Valid product team on data management best practices.
• Conduct A/B & multivariate testing to improve performance and generate insights. REQUIRED QUALIFICATIONS
• 2–3 years of growth marketing or user acquisition experience
• 1–2 years of app performance marketing experience, primarily paid social UA (this will be tested)
• Hands-on experience with MMPs like AppsFlyer, Adjust, Singular, Branch, Kochava, or AirBridge
• Proficient in iOS app attribution and well-versed in SKAdNetwork, ATT, and probabilistic attribution (this will be tested)
• Strong familiarity with paid media campaigns specific to apps: Meta AEM, TikTok ADC, Google UAC
• Track record of managing iOS app campaigns that optimize for CPA, ROAS, and LTV
• Able to multitask and prioritize effectively in a fast-paced environment PREFERRED QUALIFICATIONS
• Industry Expertise: Actively learns and shares new industry insights
• Experience with consumer subscription apps
• Freemium model familiarity for subscription apps
• Understanding of user onboarding flows and paywall testing
• Adaptability to platform changes, including iOS and social media algorithms WHAT YOU’LL BE GETTING
• Work on a global team with flexibility and a collaborative startup culture
• Annual company offsite - we gather in a new location each year to connect and celebrate COMPENSATION RANGE
• Competitive salary based on experience and location
• Benefits: 401k, healthcare, FSA, lunch (for in-person days)
• Location: Remote friendly in USA or Canada with a preference for in-person out of our office in San Francisco.

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