Associate Director - Commerce Platform

About the Team

The Commerce Platform team at Meesho drives end-to-end growth, strategy, and operational excellence across key verticals:

• User Growth: Scales the full lifecycle funnel—from acquisition and activation to retention—ensuring sustainable user growth and engagement across the platform.
• Marketplace: Focuses on strengthening the seller ecosystem and improving selection quality to create a robust and reliable marketplace experience.
• Category: Identifies high-potential segments, launches and scales new categories, and drives assortment expansion to meet evolving customer demand.
• Mall: Builds a trusted branded destination for quality-conscious users, enhancing the platform’s premium and branded shopping experience.
• Pricing: Ensures competitiveness and affordability, enabling the platform to deliver strong value for customers while maintaining marketplace health.
• Content Commerce: Powers content-led discovery through creator ecosystems and inspiration-driven shopping journeys that drive engagement, trust, and conversion. Together, these verticals identify whitespace opportunities, launch and scale new initiatives, and continuously optimize the user lifecycle through data-backed decisions. Operating in a fast-paced, high-ownership environment, the team combines structured problem-solving with rapid execution to deliver meaningful impact. If you’re excited about building for Bharat, this role offers both strategic depth and hands-on impact. About the Role

As an Associate Director – Programs, you will be a senior leader responsible for one or more strategic charters that drive key business and customer outcomes. You will own end-to-end problem-solving for critical workstreams, navigating complex challenges and ensuring strong execution and operational excellence across the organization. This is a hybrid individual contributor and people-manager role. You will directly lead high-priority initiatives while managing and developing a team of Senior Managers and Managers. You will collaborate closely with cross-functional teams to translate ambiguous strategic priorities into structured, executable programs. This is a hands-on leadership role requiring strong analytical depth. You will work closely with data, conduct root-cause analyses, understand underlying customer and business dynamics, and use these insights to set direction and deliver measurable outcomes.

Strategy & Problem Solving: Identify 10x impact opportunities across your charter and build conviction through opportunity sizing and early

experiments to scale a charter into a company-level bet.

• End-to-End Ownership: Own the ideation, implementation, and delivery of key business metrics (P&L, GMV , NMV , or KRs) across the

workstreams in your charter.

• Stakeholder Management: Collaborate with and influence senior cross-functional stakeholders across Product, Tech, Design, Analytics,

Marketing, Finance, and Operations to align on and deliver business objectives.

• Program Management: Build and defend a prioritization framework across immediate, medium, and long-term goals; craft KPIs and reporting/monitoring cadences that drive efficiency and operational excellence across large-scale programs.

• Data-Driven Execution & RCA: Own rigorous root-cause analyses when business-critical metrics move — distinguishing genuine signal from noise, selection effects, or measurement artifacts — and present data-backed solutions to senior leadership.

• People Leadership: Manage, coach, and grow a team of Senior Managers and Managers on select workstreams while directly driving other high-priority initiatives as an individual contributor.

• Vision & Roadmap: Understand the market landscape and customer/seller behavior to define the medium- to long-term (12–18 month+) roadmap for your charter areas.

• Represent the Business View: Represent the business perspective in cross-functional forums — pushing back on framings that don't hold up, and ensuring decisions are grounded in actual user/seller/business realities.

• Talent & Team Building: Hire, coach, and develop Senior Managers and Managers on your team; act as a talent magnet for the org, and build a psychologically safe, autonomous culture where the team can take bold bets and fail fast.

• Speed & Org-Level Unblocking: Set the org's cadence for fast, high-quality decision-making — aligning cross-functional stakeholders and dependencies (people, process, tools) so teams can move from V1 to V2/V3 quickly, without compromising quality.

• Long-Term Vision & BHAGs: Define the 2–3 year roadmap and help shape Meesho's BHAGs for your charter areas, continuously evaluating direction and course-correcting to stay aligned to long-term goals.

• Education: Bachelor's or Master's degree from a top-tier institute.

• Experience: 7–10+ years of relevant experience in Growth, Strategy & Ops, Management Consulting, or a high-growth startup/e-commerce environment.

• Analytical Aptitude: Strong "problem-first" thinking with the ability to break down complex, ambiguous problem statements into structured, actionable plans.

• Executional Experience and P&L/KPI Ownership: Demonstrated executional experience in driving initiatives end-to-end, along with ownership of business KPIs and/or P&L metrics, with accountability for measurable outcomes at scale.

• Communication: Excellent negotiation and communication skills to align multiple senior stakeholders on a long-term vision and generate buy-in.

• People Leadership: Proven ability to hire, manage, mentor, and develop teams (including Senior Managers/Managers), alongside a strong track record of hands-on individual execution.

• Adaptability: Ability to identify areas of improvement across business categories and Meesho as a whole, and to operate with high fungibility across sub-organizations.

• Growth Mindset: Demonstrated track record of building a culture of continuous learning and feedback — for yourself and your team.

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