Associate Vice President, Strategy & Client Leadership

Full Job Description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact

You will act as the strategic engine and primary senior contact for a portfolio of key clients. This role demands a visionary leader who can craft breakthrough communications strategies while simultaneously building and nurturing C-level client relationships. You will be responsible for driving tangible business growth for our clients and the agency by ensuring strategic excellence is seamlessly translated into flawless execution and best-in-class service.

• Act as the Strategic Architect: You will not just answer briefs but reframe them. Your role is to architect the client’s long-term communication roadmap, connecting brand purpose to commercial success and ensuring every investment drives measurable growth.

• Be the Innovation Catalyst: Serve as the client's window into the future of media. Proactively identify and introduce "media-first" innovations and emerging technologies that give them a decisive competitive edge.

• Embed as a Business Partner: Move beyond being an agency led to become an indispensable part of the client's senior marketing team. You will lead high-level business reviews and steer conversations toward mutual, long-term growth.

• Orchestrate Excellence and Empower Your Team: While you own the strategy, you are ultimately responsible for its flawless execution. You will orchestrate the end-to-end delivery across all specialist units and inspire a multi-disciplinary team to produce the best work of their careers.

• Drive the Commercial Agenda: Oversee the complete commercial health of your client portfolio, including P&L management, contract negotiations, and identifying and converting new revenue opportunities.

Skills and experience:

• 15+ years of experience in a media agency, with a proven track record in senior-level strategic planning, client leadership, or a similar hybrid role.

• Exceptional Strategic Acumen: Demonstrated ability to translate business objectives into compelling, integrated media and communication strategies that drive growth.

• Senior Client Management: Proven success in building and maintaining strong relationships with C-level clients, acting as their trusted consultant.

• Deep Media Knowledge: In-depth understanding of the entire Vietnam media landscape, including traditional channels, digital platforms (search, social, programmatic), content marketing, and e-commerce.

• Strong Leadership: Experience in leading, managing, and mentoring a high-performing, multi-disciplinary team.

• Commercial Acumen: Strong financial and commercial understanding, with experience managing P&L, negotiating contracts, and identifying business growth opportunities.

• Excellent Communication: Highly evolved presentation, negotiation, and facilitation skills, with fluency in both English and Vietnamese.

• Analytical Mindset: A strong ability to analyze data, derive actionable insights, and use them to inform strategy and demonstrate ROI.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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