Business Development Manager, VIP /Institutional Growth

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

About the Role Binance is looking for a self-driven BD professional with 5–7 years of experience to grow spot trading volume market share through institutional and regional channels. This role sits inside the VIP team and operates at the intersection of client development, regional market dynamics, and product feedback.

Responsibilities:

Spot Volume Growth

Acquire and activate VIP-tier clients, prop trading firms, hedge funds, market makers, HNW retail desks, and convert them into sustained spot volume contributors

Own a regional volume target and track performance against spot market share metrics vs competitors

Identify and work with internal teams to design incentive structures or campaign responses

Regional & Local Amplification

Build localised go-to-market strategies that adapt global Binance products to regional market structure, client behaviour, and regulatory context

Develop and maintain relationships with regional trading communities, OTC desks, VIP aggregators, and local crypto networks

Co-ordinate with internal teams on regional trading competitions, fee promos, and volume campaigns tied to measurable outcomes

Institutional Product Ideation & Iteration

Capture and structure client feedback on margin, sub-accounts, lending terms, and OTC workflow into actionable product proposals

Work with product and engineering stakeholders to validate institutional feature gaps and contribute to prioritisation discussions

Run small-scale pilots with anchor clients to test product iterations before broader rollout

Self-Directed Execution

Maintain your own competitive intelligence cadence, track competitor moves, fee changes, and campaign activity across named exchanges

Identify growth opportunities from market signals and initiate sprint-sized experiments (2–4 weeks) to test them

Able to produce clean, standalone briefs, CP alerts, product proposals, client summaries

Requirements:

Must-Have

5–7 years in financial services, crypto exchange, or trading BD with direct client-facing responsibility

Track record of growing trading volume or AUM at the account or segment level, can speak to specifics

Working knowledge of exchange mechanics: VIP tier structures, maker/taker fee dynamics, liquidity behaviour, fee sensitivity

Operates effectively in ambiguous, fast-moving environments without a detailed brief

Clear, direct written communication briefs and proposals that don't need heavy editing

Strong Advantage

Exposure to both TradFi (asset management, prime brokerage, treasury operations) and crypto-native environments

Familiarity with institutional margin products, lending structures and products

Regional market depth in SEA, MENA, Korea, or CEE

Existing network of institutional or VIP-tier trading counterparties

Why Binance • Shape the future with the world’s leading blockchain ecosystem • Collaborate with world-class talent in a user-centric global organization with a flat structure • Tackle unique, fast-paced projects with autonomy in an innovative environment • Thrive in a results-driven workplace with opportunities for career growth and continuous learning • Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

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