Concept Development Manager

1. Brand Creation & Strategic Innovation

• Lead the end-to-end development of new restaurant brands and dining experiences, from ideation to launch.
• Identify trends, customer insights, and whitespace opportunities to create brands with clear market fit and emotional resonance.
• Collaborate with culinary, design, marketing, and operations teams to bring new concepts to life holistically.

2. Redevelopment of Existing Brands

• Lead the repositioning, rebranding, or revitalization of existing concepts to improve performance, relevance, and guest appeal.
• Conduct brand audits across visual identity, customer journey, menu, and market performance.
• Define and execute strategic refresh plans, balancing brand heritage with modern expectations.

3. Customer Experience Design

• Define the end-to-end guest experience, from brand narrative to spatial design and digital touchpoints.
• Collaborate with designers and architects to ensure physical environments reflect brand personality and story.
• Develop experience guidelines that elevate emotional connection, engagement, and loyalty.

4. Brand Guardianship

• Act as the brand guardian for both new and existing brands ensuring consistency, quality, and integrity across all expressions.
• Approve creative materials and brand assets including menus, packaging, signage, uniforms, and marketing content.
• Ensure each brand lives up to its promise across all touchpoints: visual, verbal, physical, and digital.

5. Strategic Planning & Rollout

• Develop and maintain multi-year brand strategies aligned with commercial goals and market expansion.
• Collaborate with development, real estate, and finance teams to match brands with location opportunities.
• Plan and lead brand rollouts, pilot launches, and scaled growth across regions or channels (dine-in, takeaway, retail, etc.).

6. Cross-Functional Leadership

• Lead multi-disciplinary teams throughout the brand development lifecycle.
• Act as the central strategic voice across functions, aligning stakeholders with vision, standards, and timelines.
• Inspire and mentor internal teams in brand thinking and customer-centric innovation.

7. Culinary & Menu Alignment

• Partner with culinary leads to develop food and beverage offerings that reflect each brands positioning and customer promise.
• Ensure consistency between menu innovation, guest expectations, and brand story.

8. Performance Tracking & Continuous Improvement

• Define brand performance KPIs (e.g., guest sentiment, brand awareness, revenue uplift, design feedback).
• Use insights and market data to continuously improve brand health and relevance.
• Create post-launch reports and recommend brand evolution strategies.

Qualifications

• Bachelors or Masters degree in Brand Strategy, Hospitality, Design, or Business.
• 7-10 years of experience in restaurant, hospitality, or lifestyle brand development.
• Proven track record in building and repositioning restaurant or experiential brands.
• Deep understanding of brand architecture, consumer psychology, and F&B market dynamics.
• Experience crafting both physical and digital guest experiences.
• Ability to lead projects from concept to execution with strong creative direction and commercial discipline.
• Experience in international or franchise markets is a plus.

Imported from freehire's public, keyless open-job API after the index reported the posting open. The upstream record supplied this canonical employer, ATS, or official public-board URL; repost-only sources and protected portal URLs are excluded. No login, CAPTCHA, private candidate data, or protected job-board session was accessed.