Overview
ABOUT THE ROLE
Full job description
ABOUT THE ROLE This is a high-ownership content role focused entirely on the German-speaking market, sitting at the intersection of brand, performance, and product marketing. You will define the brand voice and content strategy that helps businesses discover, evaluate, and trust an AI-powered communication platform built for SMEs. The work you do directly shapes how a fast-growing B2B SaaS product is understood and adopted across a key growth market. WHAT YOU'LL DO
- Own the end-to-end content marketing strategy and execution for the German-speaking market.
- Write and manage website copy and landing pages optimised for conversion in German.
- Produce high-performing copy across paid channels, including search and display.
- Script ad creatives for YouTube and paid social platforms.
- Develop and execute organic social content strategies across relevant platforms.
- Collaborate with creators, customers, and influencers to produce authentic, resonant content.
- Run A/B tests and use performance data to continuously improve messaging effectiveness.
- Contribute to product positioning and go-to-market messaging alongside the broader team.
- Conduct user research to surface insights that sharpen marketing communication. WHAT WE'RE LOOKING FOR
- 4 or more years of experience in content marketing, copywriting, or growth marketing roles.
- Native German proficiency with outstanding marketing writing skills; fluent English for internal communication.
- Solid background in B2B SaaS or a fast-growing software environment.
- Strong grasp of performance marketing principles and conversion-focused copywriting.
- Hands-on experience with A/B testing and using analytics to improve messaging.
- Experience scripting video and social ad creatives.
- Track record of building and executing organic content strategies across social platforms.
- Experience collaborating with external creators and influencers to produce content.
- Familiarity with product positioning and go-to-market strategy work.
- Knowledge of SEO best practices is a plus; experience marketing AI or voice technology products is a bonus. COMPENSATION & BENEFITS Salary range: 65,000 to 85,000 EUR annually. Visa sponsorship is not available for this role. LOCATION This is an on-site role based in Vienna, Austria.
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