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EmploymentFull-time
Overview
ABOUT THE ROLE
Full job description
ABOUT THE ROLE Own content marketing for the German-speaking market at a growing AI communications software company. You will shape the brand voice across the customer journey and create content that helps businesses understand and trust AI-powered communication tools. WHAT YOU'LL DO
- Develop and execute the content marketing strategy for the German-speaking market.
- Define consistent messaging and brand voice across the customer journey.
- Write and manage website and landing page copy.
- Create conversion-focused copy for paid marketing channels.
- Script ad creatives for YouTube and paid social platforms.
- Plan and deliver organic content strategies across social platforms.
- Collaborate with creators, customers, and influencers to produce authentic content.
- Use user research, A/B testing, and performance insights to improve messaging.
- Contribute to product positioning and go-to-market messaging. WHAT WE'RE LOOKING FOR
- At least 4 years of experience in content marketing, copywriting, or growth marketing.
- Experience in B2B SaaS or a fast-growing software environment.
- Native-level German proficiency and outstanding German marketing writing skills, plus fluent English.
- Understanding of performance marketing and conversion-focused copywriting.
- Experience with A/B testing, performance analysis, and scripting ads for YouTube and paid social.
- Experience developing organic social content strategies, with knowledge of SEO best practices.
- Ability to contribute to product positioning and go-to-market messaging and to collaborate with creators, customers, and influencers.
- Experience with user research; familiarity with marketing AI products or voice technology is a plus. COMPENSATION & BENEFITS Salary range: €65,000 to €85,000 annually. Visa sponsorship is not available. LOCATION On-site in Vienna, Austria.
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