Copywriter

We’re Tovala, a food-tech company reinventing home cooking to save consumers time. Through an innovative combination of hardware, software, and fresh food delivery, we make it incredibly simple for anyone to prepare and enjoy delicious, home-cooked meals without sacrificing time to do whatever matters to them. Through our superior technology, product experience and food quality, we have separated Tovala from the busy pack of other meal delivery businesses. In the process, we’ve amassed a loyal, rapidly growing following and our retention, product engagement and customer NPS are all best-in-class. We’ve raised over $100mm from great investors like Left Lane Capital, Origin Ventures, Y Combinator and Comcast Ventures and have invested strongly in building a unique culture that fosters growth, personal development and camaraderie.

We’re seeking a Copywriter to help evolve and strengthen our brand voice, maintain consistency across the customer journey, and uncover new ways to connect with our audience through clear, compelling storytelling. Location This is a hybrid role based out of our office in Boston, MA or Chicago, IL

Write clear, engaging, and on-brand copy across a variety of marketing channels, including email, social, web, and paid media Learn and apply Tovala’s brand voice and tone across different touchpoints in the customer journey Collaborate with cross-functional partners to develop creative work that supports Tovala’s mission Be the voice of the customer. Leverage learnings from consumer insights to inform your work Edit and refine your work with a focus on brand voice, clarity, and consistency Explore different creative approaches and contribute ideas during brainstorming and concept development Stay curious about industry trends, culture, and the competitive landscape to help inform creative thinking Manage multiple projects and deadlines while staying collaborative, organized, and eager to learn Use emerging technologies like AI as a research and exploratory tool to quickly understand market and consumer trends, storytelling inroads, and other information that can provide efficiency in developing your broader creative thinking

3-5 years of copywriting experience in-house or at an external agency The ability to simplify complex ideas into messaging that is easy to understand A portfolio showcasing strong writing skills and creative thinking across D2C marketing channels Basic understanding of key marketing channels, and excitement to keep learning how creative drives performance A strong grasp of tone and the ability to write with clarity, personality, and purpose Strong storytelling instincts, and an ability to write in a way that connects with customers Clear communication skills, strong curiosity, and willingness to ask the right questions to learn The understanding that feedback is a gift, and desire to grow through collaboration and mentorship A collaborative, proactive attitude and excitement to contribute ideas to the creative process Curiosity to think beyond the brief and explore opportunities that strengthen the brand and customer experience An ego-free attitude, and willingness to dive into tasks big, small, and everything in between A learner mindset with enthusiasm for building both creative and strategic skills over time

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