CPG Paid Advertising Specialist, Client Experience

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a CPG Paid Advertising Specialist, Client Experience based in Brazil . This role supports the execution and performance of paid advertising programs for consumer packaged goods and e-commerce clients. You will manage campaigns across major advertising platforms while using data to identify opportunities for growth and optimization. The position combines hands-on campaign management with strategic thinking, client communication, and performance analysis. You will work closely with senior strategists and cross-functional teams to translate business objectives into effective advertising strategies. The environment emphasizes ownership, reliability, continuous learning, and high-quality execution. You will also leverage modern technology and AI-enabled tools to improve efficiency, analysis, reporting, and campaign performance. This is an opportunity to deepen your paid media expertise while directly contributing to measurable client outcomes.

Execute and maintain paid advertising campaigns across platforms such as Meta, Google, TikTok, and other relevant channels, ensuring accurate setup, tracking, naming conventions, and rigorous quality assurance. Manage campaigns end-to-end, including ad builds, ongoing optimizations, performance monitoring, reporting, budget pacing, and routine campaign management. Work independently with strong ownership of timelines, budgets, pacing, deliverables, and day-to-day campaign performance. Monitor advertising performance closely and proactively identify growth opportunities, risks, and areas requiring optimization. Develop data-backed testing hypotheses and recommendations aligned with client objectives, audience needs, and business goals. Maintain a client-first approach by incorporating brand requirements, commercial priorities, constraints, and strategic considerations into campaign decisions. Manage and execute client testing roadmaps, including prioritization, project coordination, experiment execution, and follow-up actions. Prepare and present performance reports and campaign recaps using clear data storytelling to communicate results, insights, recommendations, and next steps. Ensure campaigns and key deliverables launch accurately and on schedule while proactively addressing potential issues before they affect performance. Apply calm, solutions-oriented problem solving when navigating performance fluctuations, technical challenges, or significant campaign changes. Use analytics, advertising technology, and AI-enabled tools to improve campaign efficiency, performance analysis, reporting, and operational workflows. Leverage internal technology and marketing intelligence tools to inform campaign strategy, execution, optimization, and reporting. Contribute beyond day-to-day execution by identifying new ideas, efficiencies, frameworks, and process improvements that strengthen team operations and client outcomes. Collaborate closely with lead strategists and other team members while taking increasing ownership of strategic responsibilities as experience develops. Requirements 1–2 years of experience in digital marketing, with agency experience considered an advantage. At least 1 year of experience in direct-response marketing, particularly within e-commerce or consumer-focused environments; lead generation and B2B experience are additional advantages. At least 1 year of hands-on experience managing Meta Ads or Google Ads for direct-response campaigns, with additional experience across TikTok, LinkedIn, Pinterest, or similar platforms preferred. At least 1 year of experience contributing to or leading paid advertising strategy for direct-response marketing initiatives. Experience with Google Analytics and Shopify, with exposure to other marketing, analytics, or technical platforms considered a plus. At least 1 year of client-facing experience, including professional communication and relationship management. Excellent Excel skills, including a strong understanding of advanced spreadsheet functionality and data analysis. Strong analytical capabilities and the ability to translate campaign data into practical insights and optimization recommendations. Strong organizational and time-management skills, with a high level of reliability, attention to detail, and ability to manage competing priorities independently. Self-starter mindset, positive attitude, high energy, and willingness to take ownership of responsibilities without requiring constant supervision. Entrepreneurial approach with a genuine interest in problem-solving, experimentation, continuous learning, and professional development. Advanced proficiency in spoken and written English is required. Ability to work effectively in a collaborative, client-focused environment while maintaining strong individual accountability. Benefits Opportunity to work on paid advertising programs for consumer-focused and e-commerce brands. Hands-on exposure to major digital advertising platforms, analytics tools, AI technologies, and modern marketing workflows. Opportunities to develop both technical paid media expertise and broader strategic and analytical capabilities. Client-facing experience with direct exposure to performance insights, recommendations, and business outcomes. Supportive environment focused on mentorship, continuous learning, and professional development. Opportunities to contribute ideas, improve processes, and introduce new efficiencies across campaign operations. Exposure to an AI-enabled marketing environment designed to enhance research, analysis, execution, and decision-making. Collaborative culture that values diverse backgrounds, perspectives, curiosity, accountability, and measurable impact.

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