Customer Advocacy Manager

About Outreach

Outreach, founded in 2014, is the only complete agentic AI platform for revenue teams. Outreach infuses agentic AI, conversation intelligence, and assistive AI to power hundreds of use cases across revenue motions. From new logo prospecting to expansions, deal acceleration, driving retention, and forecasting, Outreach AI automates workflows and frees sellers to focus on more strategic conversations and actions. Revenue leaders benefit from connected account visibility, performance insights, and higher forecasting accuracy across every GTM team. World leading enterprise organizations use Outreach to power their revenue teams, including Databricks, SAP, Siemens, and Verizon to name a few.

The Role

At Outreach, our customers are our best advocates and most important asset. Do you love getting to know customers, what matters to them, and creating impactful programs that amplify their voice? We're looking for a dynamic Customer Advocacy Manager to join our corporate marketing team and drive advocacy throughout our customer base. This is a high-impact, highly cross-functional role where you'll blend creative storytelling, relationship building, and strategic program design to drive measurable business outcomes. In this role, you will be responsible for day-to-day management of our customer advocacy and reference program. Partnering with sales, marketing, customer success, and product teams, you will identify, curate, and amplify impactful customer experiences that elevate both our customers and our brand.

Location: We’re open to remote within the US or hybrid at one of our office locations (Seattle, Atlanta).

Run Daily Advocacy Operations: Own the day-to-day operations of the advocacy and reference program, including intake, prioritization, approvals, scheduling, and fulfillment.

Maintain the System of Record: Keep customer profiles, permissions, and engagement history accurate and current within the reference management system.

Produce Customer Stories: Work directly with customers to capture their success stories and translate them into compelling assets, including case studies, blogs, videos, testimonials, podcasts, webinars, and speaking engagements.

Curate the Asset Library: Maintain a centralized, searchable repository of advocacy and reference assets for Sales, Marketing, and Customer Success.

Support Sales and Customer Success: Match Sales and Customer Success teams with relevant customer advocates for RFPs, references, and deal support.

Measure and Report on Impact: Track advocacy activity and support measurement of the program's impact on sales acceleration, customer engagement, and brand awareness.

Strengthen the Program: Proactively identify and solve challenges in advocate recruitment, program participation, and content development.

As you step into this role, you bring with you a sense of enthusiasm and purpose, ready to make a meaningful impact on our organization and the customers we serve. You're eager to immerse yourself in our dynamic environment, where creativity and collaboration are not just encouraged but celebrated as essential drivers of innovation.

5+ years of experience in customer marketing, advocacy, or references within a B2B technology environment

Proven experience supporting sales reference and customer advocacy programs

Background in B2B customer marketing, advocacy, or reference programs

Exceptional written, verbal, high attention to detail and strong presentation skills

Build strong relationships with internal and external stakeholders to align advocacy programs with business priorities and drive measurable impact

Solid understanding of B2B marketing fundamentals and how customer stories drive trust and pipeline

Customer-first mindset with the ability to understand customer goals, pain points, and sentiment

Demonstrated curiosity about AI and emerging technologies, with a track record of using them to streamline program operations and free up time for higher-value customer relationships.

Preferred skills: Tech savvy with experience utilizing AI and sales reference management tools to streamline, automate, and optimize customer advocacy processes for increased efficiency and impact.

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