Demand Generation

About Metabase Metabase is the leading open-source business intelligence and embedded analytics platform — trusted by tens of thousands of organizations to put data in the hands of everyone, not just analysts. From no-code dashboards to white-labeled in-app analytics powered by our React SDK, we help teams move faster by making data genuinely accessible. We're a remote-first company that cares deeply about craft, clarity, and building tools people actually love to use.

The Role We're looking for a Product Marketer to help tell the story of what Metabase does and why it matters. You'll work at the intersection of product, sales, and marketing — translating complex capabilities into crisp, compelling narratives that resonate with data teams, developers, and business users alike. This is a high-ownership role with real creative latitude and close collaboration with product and go-to-market teams.

Test design and channel exploration

Develop and maintain a pipeline of experiments across channels — paid social, newsletters, community platforms, email, digital events, conference sponsorships, and others

Design each test with a clear hypothesis, defined success metrics, and a realistic timeline for learning

Identify and evaluate new channel opportunities — from niche SMB technology newsletters to retargeting programs for closed-lost accounts — and build the case for where to invest next

Stay close to where Metabase's target audiences (data teams, developers, technical buyers) actually spend their time, and bring creative ideas for reaching them there

Execution and coordination

Own campaign execution end-to-end: briefing copy and creative, coordinating with internal stakeholders, managing vendor relationships, and hitting launch dates

Run programs across a wide range of formats — newsletter sponsorships, Reddit and Meta ad campaigns, retargeting, closed-lost re-engagement, digital events like demo weeks, and conference sponsorships

Work closely with the PMM and content teams to ensure messaging is sharp, on-brand, and tailored to the channel and audience

Manage budgets and allocate spend across the portfolio based on performance and learning goals

Measurement and iteration

Define KPIs for every program before it launches — and hold yourself accountable to them

Build and maintain dashboards that make campaign performance visible and legible to stakeholders across marketing and sales

Synthesize results into clear, actionable learnings: what worked, what didn't, what to do next, and what to kill

Develop a compounding library of learnings that makes each new test smarter than the last

Proven experience running multi-channel marketing campaigns in a B2B SaaS environment, with clear ownership of performance outcomes

A structured, experimental mindset: you define success before you start, and you know how to isolate variables to get a clean signal

Hands-on experience with paid channels (Meta, Reddit, LinkedIn, or similar), email platforms, and campaign reporting tools

Strong project management skills — you can coordinate copy, creative, approvals, and launch logistics across multiple programs simultaneously without dropping the ball

Comfort with ambiguity: many of the channels you'll test won't have a playbook yet, and you'll need to write it

Strong written communication skills — not just for briefing creative, but for synthesizing and sharing what you've learned

Bonus: experience marketing to technical audiences (developers, data engineers, analysts)

Bonus: familiarity with the data and analytics tools landscape

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