Overview
Digital Marketing Executive at Caliberly — Dubai, United Arab Emirates. **Responsibilities:** - Plan and execute digital marketing campaigns to generate leads for the credit card DSA channel. - Manage paid advertising campaigns on platforms like Google Ads, Facebook, Instagram, and LinkedIn. - Develop engaging content, including blogs, social media posts, and email campaigns, to attract and engage potential customers. - Analyze campaign performance metrics and optimize for maximum ROI. - Collaborate with the sales and compliance teams to ensure consistent messaging and adherence to regulatory standards.
Full job description
Responsibilities:
- Plan and execute digital marketing campaigns to generate leads for the credit card DSA channel.
- Manage paid advertising campaigns on platforms like Google Ads, Facebook, Instagram, and LinkedIn.
- Develop engaging content, including blogs, social media posts, and email campaigns, to attract and engage potential customers.
- Analyze campaign performance metrics and optimize for maximum ROI.
- Collaborate with the sales and compliance teams to ensure consistent messaging and adherence to regulatory standards.
- Perform SEO/SEM activities to increase website traffic and visibility.
- Monitor market trends and competitor activities to identify opportunities for innovation.
- Manage CRM and marketing automation tools to nurture leads and track customer journeys.
Requirements:
- Bachelors degree in Marketing, Digital Media, or a related field.
- 2-3 years of experience in digital marketing, preferably in the financial services or credit card sector.
- Proficiency in digital marketing tools (e.g., Google Ads, Meta Ads Manager, SEO tools, and analytics platforms).
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Creative mindset with excellent content creation and communication skills.
- Knowledge of compliance requirements in financial advertising is a plus.
- Ability to work in a fast-paced and target-driven environment.
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