Overview
Define the GTM strategy for Copilot acquisition, trial, and adoption within SME&C Identify growth opportunities and recommend investments based on customer, partner, and market insights Partner with Product Marketing, Business Planning, and Engineering teams to translate business priorities and product investments into scalable customer and partner programs. Support the launch and execution of new Copilot offers, products, and growth programs across SME&C customer and partner channels. Manage cross-functional initiatives across Product Marketing, Engineering, Sales, Analytics, Operations, and Partner teams to deliver key growth objectives. Design, execute, and optimize pilot programs, experimentation efforts, and customer journeys that improve engagement and business performance. Leverage customer, partner, and business insights to identify growth opportunities, measure impact, and recom
Full job description
Full Job Description
Define the GTM strategy for Copilot acquisition, trial, and adoption within SME&C Identify growth opportunities and recommend investments based on customer, partner, and market insights Partner with Product Marketing, Business Planning, and Engineering teams to translate business priorities and product investments into scalable customer and partner programs. Support the launch and execution of new Copilot offers, products, and growth programs across SME&C customer and partner channels. Manage cross-functional initiatives across Product Marketing, Engineering, Sales, Analytics, Operations, and Partner teams to deliver key growth objectives. Design, execute, and optimize pilot programs, experimentation efforts, and customer journeys that improve engagement and business performance. Leverage customer, partner, and business insights to identify growth opportunities, measure impact, and recommend improvements to go-to-market programs. Deliver executive-ready business reviews, performance insights, and best practices to help scale successful programs across regions, partners, and customer segments. Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR equivalent experience. Master's Degree in Marketing, Computer Science, Business or related field AND 8+ years marketing or sales experience OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in business OR equivalent experience. Experience with SaaS, cloud services, AI, or productivity software. Experience working with partner ecosystems, channel programs, or indirect sales motions. Experience developing and executing marketing programs that drive customer acquisition, engagement, or adoption. Strong analytical, project management, and communication skills. Ability to work effectively in ambiguous environments and manage multiple priorities simultaneously.
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