Director of Lifecycle Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director of Lifecycle Marketing based in United States. The Director of Lifecycle Marketing will own how customers and prospects are engaged throughout their journey, from first inquiry through years of ownership. This senior individual contributor role combines lifecycle strategy with hands-on execution across a high-value, considered purchase journey. You will shape reactivation, prospect nurture, and owner communications while building programs that turn existing demand into measurable growth. The role offers significant ownership of segmentation, personalization, experimentation, deliverability, and lifecycle performance. You will partner closely with marketing, brand, creative, analytics, Sales, and owner experience teams in a lean, AI-native environment. As the most senior lifecycle practitioner, you will report to the VP of Marketing and help define how lifecycle marketing evolves across the business. Success will depend on strategic judgment, strong execution, thoughtful brand communication, and the ability to connect lifecycle activity to revenue outcomes.

laptop-ats-crawler v1