Director of Product Marketing, Adoption Content & Experiences

Full Job Description

Audience Obsession & Customer Insight Deeply understand customer research, telemetry, field feedback, and market signals to uncover adoption pain points, unmet needs, and barriers with precision. Build nuanced audience insights across executive, business, technical, and end-user personas, including motivations, maturity, readiness, and moments of friction. Turn audience and adoption insights into differentiated narratives, content strategies, and guidance that move customers from awareness to sustained use and measurable value. Build and scale audience-led content strategies across direct-to-customer experiences, including web, lifecycle programs, learning platforms, and communities. Design strategic content systems that connect narratives, experience design, customer journeys, and behavioral change to measurable adoption and business outcomes. Operate as a hands-on leader who can move seamlessly from setting strategy to shaping narratives, editing content, and driving high-quality execution. Develop and shape innovative, audience-first stories that turn complex technology, research, and product capabilities into memorable narratives that inspire action. Create differentiated points of view and content franchises that break through crowded content streams, demonstrate strong editorial judgment, and deliver distinctive value to target audiences. Connect customer pain points and business priorities to product capabilities through deeply researched, actionable narratives, frameworks, and guides that accelerate adoption. Influence senior leaders and drive alignment across Product, Engineering, Design, Marketing, Customer Success, Learning, Research, and Field organizations. Create clarity and momentum in highly matrixed environments through effective operating models, governance, reviews, and decision frameworks. Serve as a trusted strategic advisor who shapes plans, influences investments, and drives organizational change. Build, coach, and lead a high-performing team grounded in customer obsession, strategic rigor, attention to detail, accountability, and continuous improvement. Stay close to the work actively shaping narratives, reviewing content, and providing precise, actionable feedback as both coach and editor to raise the quality bar. Establish clear expectations, operating rhythms, and rigorous review mechanisms while developing talent into stronger strategic leaders, storytellers, and marketers. Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR equivalent experience. 4+ years people management experience or indirect people management experience (or virtual teams) Master's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in business OR equivalent experience. 6+ years people management experience.

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