Director of Social Media

The Director of Social Media is primarily responsible for leading the strategy, execution, and growth of YouVersion’s social media presence, representing the ministry and the YouVersion Family of Apps across multiple global platforms. This role oversees the social media team responsible for creating compelling, relevant, and platform-specific content that expands our reach, deepens engagement, and ultimately points people back to God’s Word.

This role will partner hand-in-hand with YouVersion’s global hubs, helping shape the global social media strategy while empowering each hub to develop its own local expression. This role will partner closely with regional leaders to ensure each hub’s social presence aligns with YouVersion’s mission, voice, and values, while honoring local cultures, languages, and audiences.

YouVersion was created by the local church in 2007 and remains a ministry of Life.Church today. At Life.Church, our mission is to lead people to become fully devoted followers of Christ. Our team is committed to reaching people worldwide through innovative technology. And YouVersion is one of the ways we get to do that. Life.Church is a multi-site Christian church meeting in the United States and globally at Life.Church Online.

Drive the global social media strategy across all platforms(e.g., Instagram, TikTok, Facebook, X, YouTube, etc.)

Identify new platform opportunities, emerging trends, and cultural moments that align with YouVersion’s voice and mission.

Oversee the creation and curation of high-quality, on-brand content tailored to each platform and audience that point people back to God’s Word.

Ensure consistent messaging that reflects YouVersion’s mission and values while allowing for localized storytelling and cultural resonance.

Maintain a consistent and agile presence across platforms, with the ability to pivot in real time.

Track, analyze, and report on key performance metrics across platforms—including engagement, reach, and growth.

Translate social media data into actionable insights that demonstrate ministry impact and inform future strategies.

Share learnings across global teams to continuously improve our collective reach and effectiveness.

Work closely with YouVersion Global Hubs to support the development and direction of localized social media strategies.

Provide ongoing coaching, collaboration, and guidance to regional social media leads to ensure alignment with global goals.

Foster a strong sense of unity, shared learning, and mutual support across the global social team.

Lead and develop the YouVersion social media team to support team initiatives and goals.

Set clear goals, KPIs, and workflows to keep the team aligned, efficient, and energized.

Empower the team to respond quickly to emerging opportunities with creativity and clarity.

Excellent verbal, written, and interpersonal communication skills to foster relationships with the ability to lead through influence and collaboration.

Ability to self-motivate, make independent decisions, and solve problems.

Maintain flexibility and initiate the creation of new processes and project strategies.

Strong leadership skills and understanding of developing and guiding others.

Deep understanding of platform-specific best practices, content trends, and analytics tools.

Strong creative instincts and ability to align brand voice with cultural relevance.

High School Diploma or GED.

7+ years of experience in social media marketing, digital content, or a related field, with at least 3 years in a leadership role.

Proven success in leading social teams and developing strategies across multiple platforms.

Experience working across international teams or managing global social media efforts is highly preferred.

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