Director, Platform Growth & Ecosystem Marketing

Full Job Description

Lead Minecraft's Platform Growth Strategy Drive growth across Apple, Google, Nintendo, PlayStation, Xbox, gaming retail partners, and digital storefronts by developing strategic partnerships, expanding discoverability, increasing merchandising opportunities, and unlocking new commercial growth opportunities. Define and execute strategies to expand Minecraft's global footprint through platforms, products, and partner ecosystems, identifying priority markets and leveraging distribution channels to accelerate international adoption, engagement, and business growth. Lead Minecraft's Growth Ecosystems Own the growth strategy for Minecraft's China and Education ecosystems, partnering with product, business, and marketing leaders to expand audience reach, accelerate adoption, deepen engagement, and unlock new growth opportunities. Build Strategic Distribution Partnerships Develop and scale partnerships across OEM, telecommunications, subscription, and technology ecosystems that increase player access, extend distribution, and support long-term franchise growth. Create Scalable Growth Systems Develop partnership frameworks, annual planning processes, measurement approaches, and execution models that transform platform, ecosystem, and distribution opportunities into repeatable growth engines for the Minecraft franchise. Bachelor's Degree in Marketing, Business, Communications, or related field, or equivalent experience. 8+ years of experience in mobile marketing, platform marketing, ecosystem marketing, strategic partnerships, gaming, technology, or entertainment marketing. 6+ years of people management experience leading and developing teams. Experience building and managing strategic partnerships that deliver measurable business outcomes. Experience working across mobile, platform, retail, OEM, telecommunications, subscription, and technology ecosystems. Experience leading cross-functional initiatives within a complex, matrixed organization. Strong analytical, business planning, and strategic thinking capabilities. Strong executive communication and stakeholder management skills. Experience working with major gaming platforms including Nintendo, PlayStation, Apple, Google, Xbox, and Steam. Experience managing gaming retail relationships, digital storefront marketing, category merchandising, platform promotions, commerce programs, or partner-funded marketing initiatives. Experience launching and scaling mobile products and mobile ecosystem marketing programs. Experience working with App Store and Google Play merchandising, discoverability, growth, or lifecycle strategies. Experience developing and executing international expansion strategies that leverage platform partnerships, product ecosystems, retail channels, and distribution networks to grow customer reach, engagement, and commercial performance across global markets. Experience working with education technology products and adoption-focused marketing. Experience managing partner-funded marketing investments and co-marketing programs. Passion for gaming, player communities, and ecosystem-driven growth.

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