Field Marketing Officer

Full Job Description

We are looking for a Field Marketing Officer to drive sales and market penetration for electric motorbikes across Kenya. This is a field-based role where you'll be at the forefront of M-KOPA's E-Mobility revolution, executing sales strategies, generating and converting leads, and building strong relationships with customers and local communities.

''This role offers the opportunity to be part of a startup team within a larger company, bringing a new product division to life. You'll engage directly with customers through field visits, product demonstrations, and community events, while contributing valuable market insights that shape our go-to-market strategy.''

About Us

At M-KOPA, we're focused on digital and financial inclusion across Africa, serving over 3 million "everyday earners" through pay-as-you-go asset financing. Our Mobility division is expanding access to electric motorbikes, helping riders transition to cleaner, more cost-effective transportation solutions.

What You'll Do

• Execute sales strategies and conduct field visits to promote and sell electric motorbikes

• Generate and convert leads through field visits, customer referrals, partner networks, and community engagement

• Provide product demonstrations and guide customers through the sales process

• Build relationships with customers, local communities, leaders, and influencers

• Support marketing campaigns by distributing materials and organizing local events

• Collect market data, customer feedback, and competitor insights

• Prepare regular reports on sales activities and conversion rates

• Stay current on product features and industry trends related to electric motorbikes

This is an on-site role, you would be working from our offices in Nairobi, partnering with a diverse group of employees from our different markets and locations across Kenya. You will be reporting to the Senior Commercial Manager.

Expertise

• Diploma or Degree in Sales, Marketing, or related field

• 2+ year of experience in sales, marketing, or related field

• Experience in direct-to-consumer sales, preferably in the automotive industry

• Proficiency with Excel and mobile sales tools

• Proven track record of meeting and exceeding sales targets

If the above is of interest to you, please apply.

Why M-KOPA?

At M-KOPA, we empower our people to own their careers through diverse development programs, coaching partnerships, and on-the-job training. We support individual journeys with family-friendly policies, prioritize well-being, and embrace flexibility.

Join us in shaping the future of M-KOPA as we grow together. Explore more at m-kopa.com.

Recognized four times by the Financial Times as one Africa's fastest growing companies (2022, 2023, 2024, 2025 and 2026), named on CNBC's World’s Top Fintech Companies 2025 & 2026 and by TIME100 Most influential companies in the world 2023 and 2024 , we've served over 10 million customers, unlocking $2 billion in cumulative credit for the everyday earners across Africa, in addition to over 10,000 e-bikes financed in Kenya.

Important Notice

M-KOPA is an equal opportunity and affirmative action employer committed to assembling a diverse, broadly trained staff. Women, minorities, and people with disabilities are strongly encouraged to apply.

M-KOPA explicitly prohibits the use of Forced or Child Labour and respects the rights of its employees to agree to terms and conditions of employment voluntarily, without coercion, and freely terminate their employment on appropriate notice. M-KOPA shall ensure that its Employees are of legal working age and shall comply with local laws for youth employment or student work, such as internships or apprenticeships.

M-KOPA does not collect/charge any money as a pre-employment or post-employment requirement. This means that we never ask for ‘recruitment fees’, ‘processing fees’, ‘interview fees’, or any other kind of money in exchange for offer letters or interviews at any time during the hiring process.

Applications for this position will be reviewed on a rolling basis. Shortlisting and interviews will take place at any stage during the recruitment process. We reserve the right to close the vacancy early if a suitable candidate is selected before the advertised closing date.

If your application is successful M-KOPA undertakes pre-employment background checks as part of its recruitment process, these include; criminal records, identification verification, academic qualifications, employment dates and employer references.

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