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Founding GTM Lead

ABOUT THE ROLE

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Clera Verified 6 days ago
✓ 100% verification score · Source: Clera (ashby) · Always confirm final requirements on the original source.
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Overview

ABOUT THE ROLE

Full job description

ABOUT THE ROLE This is a founding commercial role at an early-stage AI/ML startup, built alongside the CEO and COO from day one. You will own the full go-to-market engine, from pipeline creation through close, while laying the sales foundation that scales across Europe's industrial enterprise market. It is a rare opportunity to shape both how the company sells and how the commercial team is built. WHAT YOU'LL DO

  • Define and execute the go-to-market strategy, owning pipeline targets and the end-to-end sales process.
  • Partner with founders on enterprise customer conversations, leading calls with industrial decision-makers across Europe.
  • Build enterprise-grade sales materials, including decks, business cases, and ROI models tailored to each stakeholder.
  • Optimize the funnel across discovery, qualification, demo, and close by identifying bottlenecks and running conversion experiments.
  • Represent the company in customer offices, trade fairs, and industry forums across the region.
  • Run each deal with structured discipline (MEDDIC/MEDDPICC), maintaining clarity on status, next steps, and blockers.
  • Refine the Ideal Customer Profile week over week based on field signals, covering industry, company size, persona, and pain points.
  • Turn customer wins into proof points: references, case studies, testimonials, and joint go-to-market plays.
  • Recruit and develop the first Account Executives, setting commercial standards and running performance reviews. WHAT WE'RE LOOKING FOR
  • 1 to 3 years of hands-on experience closing ARR in B2B or enterprise software sales, consulting, or an equivalent role.
  • Demonstrated experience designing outbound sales processes from scratch, with measurable conversion outcomes.
  • Proven background selling to or building GTM for industrial enterprises, with fluency in procurement cycles, budget timing, and multi-stakeholder sign-off.
  • Experience running complex, multi-stakeholder sales cycles end to end with documented deal progression discipline.
  • Track record recruiting, onboarding, and developing commercial talent to a high performance standard.
  • Experience selling emerging or category-defining products where market positioning required co-creation with buyers.
  • Background as a first commercial hire at a scaleup, an ex-founder, or a strategy consultant with hands-on execution experience is a strong plus.
  • Native German proficiency and C1+ professional English, comfortable in both investor-grade and industrial buyer conversations.
  • AI-native mindset, comfort with ambiguity, and a builder's mentality. LOCATION On-site in Berlin, Germany. No visa sponsorship is available.

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