Global Head of Digital Commerce, VP

Global Head of Digital Commerce ,  VP   Laneige | Location: Los Angeles (Hybrid)   Role Overview   Laneige is seeking a  Global Head of Ecommerce  to lead the brand’s global digital growth and transformation.   This role will act as a  Global Center of Excellence (CoE) , responsible for defining strategy, governance, and execution frameworks to enable scalable growth across local markets.   The position owns  global ecommerce revenue and profitability , while building an integrated digital commerce ecosystem across:   Ecommerce   Social commerce   CRM & eFSS   AI & Beauty Tech   Performance media   Based in  Los Angeles , this leader will bridge  global strategy and local market execution , ensuring Laneige scales as a  data-driven, omnichannel global brand .     Core Mandate   Own  Laneige global ecommerce revenue and profit growth   Define  mid/long-term ecommerce strategy and P&L delivery roadmap   Act as  Global CoE :    Set strategy frameworks, KPIs, and governance   Enable local market execution at scale   Build a  future-ready digital commerce ecosystem  integrating:    Consumer data, media, content, and technology     Key Responsibilities   Global Ecommerce Strategy & P&L Ownership (CoERole) Define global ecommerce strategy frameworks, KPIs, and operating models   Own  global ecommerce P&L  (revenue, margin, growth targets)   Create differentiated channel strategy frameworks :    DTC   eRetailers (retailer.com)   Pure players & marketplaces   Lead omnichannel business model by:    Defining platform mix and roles   Implementing global investment frameworks   Define global acquisition and search strategy to improve:    Conversion   ROI   Establish global performance tracking and optimization systems     Ecommerce Execution Excellence Lead ecommerce strategy across marketplaces, pure players, and retailer.com   Own core growth levers:    Traffic, conversion, AOV, retention   Drive assortment, pricing, promotion, and launch orchestration   Optimize onsite experience:    UX/UI, PDP, content, merchandising   Partner with Global GTM, Supply Chain, and Finance to ensure:    Demand planning   Inventory health   Margin discipline   Define scalable playbooks and execution standards for local teams     Social Commerce (Global Scaling Engine) Build and scale global social commerce strategy (TikTok, Instagram, emerging platforms)   Own live commerce, shoppable content, and creator-led conversion models   Develop creator/affiliate commerce frameworks tied to performance KPIs   Integrate social commerce into ecommerce and CRM journeys   Pilot new formats and platforms ahead of local markets   Deliver scalable toolkits and playbooks for global rollout     CRM &eFSS(Customer Ownership & Lifetime Value)   Lead CRM strategy across acquisition, engagement, retention, and reactivation   Build global customer data foundation across:    DTC and retailer ecosystems   Drive personalized journeys across owned channels:    Email, messaging, lifecycle marketing   Orchestrate end-to-end post-purchase experience:    Onboarding, replenishment, loyalty, care   Lead  global e-flagship store strategy :    GEO-based content deployment   Online-offline connection (e.g., FSS experience integration)   Provide local markets with:    CRM frameworks   Benchmarks   DTC operating guidelines     AI & Beauty Tech (Future Growth Platform) Deploy  AI-driven personalization  across content, product, and journeys   Develop beauty tech capabilities:    Skin diagnostics   Virtual try-on   Solution matching   Pilot emerging AI and digital technologies with commercial impact   Define how data and tech translate into growth levers   Ensure scalable and future-ready architecture with global IT   Performance Media (Growth Efficiency Engine) Own global performance media strategy and measurement frameworks   Drive  ROAS- and profit-based optimization  across:    Search, social, retail media   Define full-funnel media role aligned with ecommerce and CRM   Establish governance on:    Budget allocation   Bidding strategies   Testing frameworks   Partner with platforms and retailers for innovation and beta programs   Enable markets with performance benchmarks and investment playbooks     Operating Model & Leadership   Act as  Global Digital Commerce CoE leader   Translate global strategy into  local execution frameworks   Lead a multi-functional organization across 5 pillars   Partner with:    Global brand leadership   Regional & local market teams   External platforms (Amazon, TikTok, Sephora, etc.)   Build a balance of:    Global standardization (governance, frameworks)   Local agility (execution, relevance)     Candidate Profile   Experience     Minimum  15+ years  in ecommerce / digital / omnichannel leadership   Proven track record of owning  global ecommerce P&L   Experience across:    DTC, marketplaces, retailer.com, and social commerce   Strong exposure to:    CRM, data strategy, performance marketing, and digital transformation   Experience in global organizations with multi-market operations   Beauty or premium consumer brand experience strongly preferred     Capabilities   Strong  commercial and P&L ownership mindset   Deep understanding of:    Consumer lifecycle   Omnichannel ecosystems   Ability to integrate:    Commerce, media, CRM, and technology into a single growth model   Advanced understanding of:    AI, data, and emerging commerce trends   Strong analytical and data-driven decision making     Leadership   Proven ability to build and scale high-performing global teams   Strong stakeholder management across HQ and regions   Ability to operate in both:    Strategic (frameworks, vision)   Execution (hands-on, impact-driven)   Entrepreneurial and fast-moving mindset   Reports directly to  Laneige Chief Commercial Officer     Reporting Line   Location   Los Angeles, USA (Hybrid)   Ability to work across global time zones     Why This Role Matters   This role is the architect of Laneige’s global digital growth engine —   owning revenue, building scalable systems, and transforming the brand into a truly data-driven, omnichannel leader.    

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