Group Head Content Planning

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Lead content strategy development across brands and campaigns, ensuring content plans are aligned with business goals, audience behavior, and platform performance. This role oversees integrated content planning across social, video, KOL, and digital channels while managing collaboration between media, creative, social, and performance teams.   The Group Head is also responsible for leading the Content Planning team, managing senior client relationships, and driving content effectiveness through data and insights.     Key Responsibilities   Content Strategy Lead integrated content strategies across campaigns and always-on activity    Define content roles by platform and audience objective    Translate media and business objectives into clear content direction    Ensure content plans support brand, performance, and campaign goals    Identify opportunities based on audience behavior, trends, and platform updates      Content Planning & Development Oversee development of content briefs, messaging, and campaign narratives    Ensure consistency of messaging across channels while adapting content formats per platform    Work closely with creative, social, and production teams during execution    Review content outputs to ensure alignment with strategy and timelines    Support development of platform-first and creator-led content approaches      Performance & Optimization Monitor content performance across engagement, views, CTR, watch time, and conversions    Analyze performance data to identify content improvements and optimization opportunities    Recommend content adjustments based on results and audience response    Apply insights from platform trends, social listening, and competitor activity into planning      KOL & Social Integration Lead KOL and creator content planning across campaigns    Ensure influencer content aligns with campaign objectives and brand messaging    Coordinate integration between paid media, organic social, and creator content    Work with influencer/KOL teams to support amplification plans and content rollout      Team & Cross-Functional Collaboration Lead and manage Content Planning team members across projects    Work closely with media, strategy, creative, social, and performance teams    Ensure plans are realistic based on timelines, budgets, and platform requirements    Support pitches, campaign planning, and internal strategic discussions      Client Management Lead content strategy presentations and discussions with clients    Explain strategic recommendations clearly using data and rationale    Support regular performance reviews and optimization recommendations    Build strong working relationships with key client stakeholders      Key Capabilities & Skills   Strong understanding of content strategy, social platforms, and digital ecosystems    Experience developing integrated campaigns across social, video, and creator content    Strong analytical skills and ability to interpret content performance data    Clear communication and presentation skills    Strong stakeholder and team management capabilities    Able to manage multiple brands and projects simultaneously    Strong PowerPoint/Google Slides and Excel/Google Sheets skills      Basic Requirements   7–10+ years of experience in content strategy, social media, digital marketing, or related fields    Experience managing integrated campaigns and leading teams    Experience working with KOLs, creators, and digital-first campaigns    Strong understanding of platform formats and content performance metrics     Please read our Privacy Notice   for more information on how we process the information you provide.  

laptop-ats-crawler v1