Growth Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Growth Marketing Manager based in the United States. This role offers the opportunity to own and accelerate a high-impact growth engine in a rapidly changing student lending market. You’ll lead paid acquisition across major platforms while expanding into emerging channels, creators, SEO, and answer-engine optimization. With meaningful budget ownership, you’ll have a direct connection between ideas, experiments, results, and business growth. The role combines hands-on campaign execution with strategic channel development and scalable growth systems. You’ll use data, experimentation, automation, AI tools, and APIs to identify new opportunities and improve performance. You’ll also help build a trusted brand presence among students researching how to finance higher education. It’s an ideal environment for a scrappy, analytical marketer who enjoys moving quickly and turning successful experiments into repeatable growth.

Own day-to-day campaign management across paid social and search platforms, including Meta, Google, TikTok, Reddit, and creator partnerships, from launch and optimization through scaling or discontinuation. Design and execute experiments to identify new sources of profitable customer acquisition and convert successful tests into repeatable growth channels. Expand the overall acquisition portfolio by exploring new platforms, formats, audiences, creators, and distribution opportunities. Build brand visibility across the channels and digital surfaces where higher-education students research financing and student loan options. Analyze campaign and business performance, using incomplete or evolving data to make sound decisions about where to invest, optimize, pause, or scale. Develop efficient growth processes and systems that reduce manual work and allow successful acquisition motions to scale. Leverage AI-powered tools, APIs, automation, and emerging technologies to create new marketing capabilities and improve execution speed. Work with a strong sense of ownership, moving quickly from hypothesis to live test and using results to continuously refine the growth strategy. Requirements 2–7 years of experience in growth marketing, or 2–4 years in management consulting or a comparable environment combined with experience building a growth motion from the ground up. Hands-on experience managing paid acquisition campaigns, including the ability to independently build, launch, optimize, evaluate, pause, and scale campaigns. Strong experimentation mindset, with a track record of identifying unconventional opportunities and pushing promising ideas into execution. Excellent analytical judgment and the ability to build defensible conclusions from incomplete data while clearly distinguishing evidence from assumptions. Strong understanding of growth marketing principles, performance measurement, channel economics, experimentation, and customer acquisition. Technical aptitude and a willingness to build solutions when existing tools do not meet the need, including practical experience with AI tools, APIs, automation, or related technologies. Ability to think in systems and create repeatable processes rather than relying on manual, one-off execution. Highly resourceful, proactive, and comfortable operating in a fast-moving environment where experimentation and iteration are encouraged. Strong communication and collaboration skills, with the ability to translate performance insights into clear recommendations and action. Benefits Base compensation of $90,000–$125,000 , plus variable compensation tied to performance metrics. Comprehensive health, dental, and vision coverage . Retirement plan with matching contributions . Meaningful ownership of growth strategy, budget, and channel expansion. Opportunity to work across paid media, creators, SEO, AEO, AI, and emerging acquisition channels. High-impact mission focused on helping students access more competitive financing options. Opportunity to contribute during a significant market shift driven by changes to federal student lending. Proven business model with more than 290,000 members and over $2 billion in negotiated loan volume . A fast-moving, experiment-driven environment with a short path from idea to execution. Interview process consisting of an introductory conversation with the hiring manager, a case study, cross-functional discussions with senior leadership, and reference checks.

laptop-ats-crawler v3