Overview
Head of Demand Generation at easygenerator — Dubai. ## **About Easygenerator** We’re a fast-growing EdTech scale-up on a mission to revolutionize learning through our award-winning authoring tool. Used by global giants like Kellogg’s, T-Mobile, and Siemens, Easygenerator helps organizations simplify knowledge sharing: fast, easy, and impactful. We’re an **AI-first company**, utilizing cutting-edge tools in both our products and internal workflows. You’ll gain hands-on AI experience and develop a future-proof skillset while contributing to a fast-moving, high-impact product.
Full job description
About Easygenerator
We’re a fast-growing EdTech scale-up on a mission to revolutionize learning through our award-winning authoring tool. Used by global giants like Kellogg’s, T-Mobile, and Siemens, Easygenerator helps organizations simplify knowledge sharing: fast, easy, and impactful.
We’re an AI-first company, utilizing cutting-edge tools in both our products and internal workflows. You’ll gain hands-on AI experience and develop a future-proof skillset while contributing to a fast-moving, high-impact product.
Role Summary
The Head of Demand Generation owns Easygenerator’s end-to-end demand engine: paid acquisition, website, SEO/GEO, content, and conversion.
This role turns product positioning into high-performing demand programs that drive qualified pipeline, strengthen authority, and improve full-funnel conversion.
A commercially accountable leader, they combine editorial judgment, digital design understanding, and growth discipline to influence pipeline quality and revenue.
Core Responsibilities
Demand Engine & Pipeline
- Own paid, organic, website, and conversion channels.
- Translate growth targets into clear priorities and roadmaps.
- Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth.
Website & Conversion
- Lead website structure, messaging, UX, landing pages, and CRO.
- Partner with PMM to ensure clear, differentiated positioning.
- Maintain clarity, credibility, and performance across touchpoints.
Paid & Organic Growth
- Lead paid acquisition and €2M+ budget allocation aligned to revenue goals.
- Optimize for pipeline and revenue impact with strong attribution visibility.
- Build scalable SEO/GEO and intent-based content clusters to grow authority and long-term pipeline.
Content & Design
- Lead revenue-focused content aligned to buyer journey and enterprise sales.
- Ensure digital design supports differentiation, clarity, and conversion.
Revenue & Analytics
- Own marketing-sourced pipeline targets and key revenue KPIs.
- Build quarterly growth plans and improve funnel bottlenecks.
Team Leadership
- Lead paid, content, web, and design teams.
- Establish scalable processes and experimentation frameworks.
- Partner closely with PMM, Revenue, and Leadership.
Qualifications
- 5+ years in B2B SaaS digital growth; 2+ years team leadership.
- Proven pipeline growth and €2M+ budget ownership.
- Strong expertise in paid, CRO, and SEO/GEO.
- Editorial judgment, digital design understanding, and enterprise sales awareness.
- Analytical and commercially driven.
- Hands-on experience with AI agents and agentic workflows (e.g. Claude, other LLM-based tooling), ideally having designed or shipped systems that automate marketing processes end-to-end, not just explored AI tools in a personal context.
Preferred
- Experience in 20M–100M ARR SaaS.
- International SaaS exposure.
- Close collaboration with PMM and Commercial teams.
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