Head of Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of Marketing based in Germany. This is a hands-on, AI-native marketing leadership role with broad ownership across the marketing function. You’ll shape strategy, identify high-impact opportunities, and turn ideas into measurable initiatives. The role combines marketing expertise with a strong technical mindset, including AI agents, automation, analytics, and structured workflows. You’ll work closely with customers to understand their needs and connect marketing activity to business outcomes. Rather than following an established playbook, you’ll have the autonomy to determine priorities and build the approach from the ground up. You’ll collaborate directly with leadership and product teams in a flexible, experimentation-driven environment.

Take ownership of marketing strategy and identify the areas where marketing can deliver the greatest business impact. Lead and execute initiatives across SEO, GEO, AEO, content, partnerships, customer marketing, retention, expansion, paid advertising, and analytics. Work directly with customers to understand their needs, perspectives, and experiences with the products. Analyze marketing data, existing activities, customer insights, and market opportunities to inform priorities and decisions. Build concrete plans for the marketing areas you own, explaining the rationale, expected impact, and approach. Manage initiatives hands-on from opportunity identification and planning through execution, measurement, optimization, and continuous improvement. Develop and apply AI agents, automation, integrations, and structured workflows to improve marketing efficiency and outcomes. Collaborate with leadership and product teams to connect marketing initiatives with broader business objectives. Continuously experiment with new marketing opportunities and adapt priorities based on results and changing business needs. Requirements: Demonstrated hands-on experience using AI agents, automation, integrations, and advanced AI workflows in day-to-day marketing work, with concrete results to show. Strong technical aptitude and confidence working with marketing technology, analytics systems, automation tools, and technical workflows. Comfortable setting up and navigating a local development environment and using AI tools such as Claude to support technical tasks. Broad marketing experience with the ability to move between different disciplines and turn ideas into practical initiatives. Experience marketing technical products, ideally software, SaaS, WordPress, or similar technology products. Strong understanding of how marketing activities connect to measurable business outcomes. Customer-focused mindset, with the curiosity to understand a business, its products, industry, competitors, and customers before proposing solutions. Highly independent and proactive, with the ability to make progress without detailed instructions or an established playbook. Comfortable operating in an evolving environment where priorities may change and responsibilities are not always predefined. Strong analytical, problem-solving, communication, and execution skills. Benefits: Fully remote work with flexibility. Significant ownership over the marketing function and the opportunity to shape the overall marketing approach. Direct collaboration with leadership and product teams. Freedom to experiment with AI, automation, and new marketing approaches. Opportunity to work across a broad range of marketing disciplines and initiatives. A self-funded, profitable product environment with a long-term growth mindset. A role focused on meaningful ownership, experimentation, and measurable business impact. Supportive perks and benefits designed to support both professional and personal well-being.

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