Head of Marketing Technology (MarTech)

Official role information

About the Team Business Marketing at OpenAI helps companies understand, adopt, and realize value from intelligence at work. We believe our own marketing organization should demonstrate what changes when intelligence becomes part of the work: fewer manual handoffs, faster learning, better use of customer and product signals, and more capacity for ambitious thinking. Marketing Technology works across Marketing, go-to-market, Data, Engineering, IT, Security, and Product to define the systems, agents, data, workflows, and operating model that power modern marketing at OpenAI. The team has an opportunity to rethink marketing operations alongside the people building the models, products, and infrastructure shaping the future of AI. About the Role We are hiring a Head of Marketing Operations & Technology to build the most AI-enabled marketing operations organization in the world. You will own the systems, infrastructure, data, and workflows that help Marketing operate with greater intelligence, speed, and impact. You will set the function’s strategy, decide what to build or buy, and develop new capabilities where existing solutions fall short. This role sits at the intersection of marketing, technology, data, and AI. You will partner closely with Engineering, Product, Sales, Growth, and Revenue Operations while building a team of technical operators and builders who can turn ambitious ideas into dependable systems. We welcome varied backgrounds—from marketing operations leaders who have expanded the function’s traditional boundaries to founders and builders of AI-native products, growth infrastructure, or internal platforms. What matters most is a deep understanding of marketing, strong technical instincts, and the ambition to imagine a fundamentally better way of working. In this role, you will: - Define the vision, strategy, and operating model for Marketing Operations & Technology, including how AI should reshape the function. - Build and lead a team spanning marketing operations, systems, automation, data, and technical execution. - Own the marketing technology roadmap, deciding what to build, buy, integrate, consolidate, or retire. - Establish core infrastructure across customer and account data, identity, segmentation, campaign orchestration, lifecycle management, scoring, attribution, experimentation, measurement, and sales handoffs. - Connect product usage, customer engagement, and enterprise buying signals so Marketing and Sales can identify and respond to demand. - Build AI-enabled workflows and agents that connect research, strategy, creative development, campaign execution, optimization, and learning. - Partner with Engineering, Data, Product, Security, Privacy, and IT to create trustworthy, adaptable systems appropriate for OpenAI’s scale. - Improve how teams prioritize work, run campaigns, evaluate performance, and make decisions—measuring success through customer experience, pipeline, speed, experimentation, data quality, and organizational capacity. You might thrive in this role if you: - Have 12+ years of experience in marketing operations, marketing technology, growth infrastructure, revenue systems, or an adjacent technical function, including experience building or leading at meaningful scale. - Understand CRM, marketing automation, campaign operations, customer data, lifecycle journeys, lead management, account-based marketing, attribution, reporting, and funnel performance. - Can engage deeply on APIs, data models, integrations, automation, AI workflows, agents, experimentation, and system architecture. - Have strong judgment about when to buy, build, or combine solutions—and have created a product, platform, workflow, company, or operating model that materially changed how people work. - Use AI extensively and have firsthand experience building or experimenting with AI-powered tools, workflows, agents, or applications. - Can connect product-led adoption signals with B2B marketing and sales motions to drive team and enterprise growth. - Can attract and lead technical talent while partnering effectively with engineers and specialists across the company. - Bring strong judgment about privacy, security, customer trust, data quality, and human oversight. - Are comfortable setting direction amid rapid change and combine a founder’s ambition with the discipline to make complex systems work in practice. Workplace & Location This role is based in San Francisco, CA. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees. Occasional travel will be required. About OpenAI OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic. For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement https://cdn.openai.com/policies/eeo-policy-statement.pdf. Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates.…

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