Influencer & Social Media Manager

INFLUENCER & SOCIAL MEDIA MANAGER

• Type: Full-Time, Remote
• Working Hours: Mondays - Fridays, 9:00am - 4:00pm PST plus 5 hours “on call” weekends/off hours via text or slack.
• Location: LATAM / Central America (Remote) ABOUT THE COMPANY: FOR OVER 35 YEARS, WE'VE TRANSACTED MORE THAN $3.5 BILLION OF REAL ESTATE, ACQUIRING OVER 14,648 MULTIFAMILY UNITS AND TAKING DOZENS OF PROPERTIES FULL CYCLE — ON AVERAGE RETURNING 100% OF INVESTOR CAPITAL PLUS STRONG RETURNS. OUR FOCUS IS ACQUIRING OLDER APARTMENT HOME COMMUNITIES AND CREATING VALUE BY IMPROVING THE PROPERTIES, OPTIMIZING OPERATIONS, AND FOSTERING HUMAN FLOURISHING IN EACH ONE. ABOVE ALL, WE'VE LEARNED THAT SUCCESS IS MEASURED NOT JUST BY FINANCIAL GAIN, BUT BY THE QUALITY OF THE RELATIONSHIPS WE BUILD ALONG THE WAY. PLEASE READ OUR VALUES https://wearewilkinson.com/about/real-estate-investment-group-values, AND IF YOU ARE ALIGNED, WE ENCOURAGE YOU TO APPLY. JOB OVERVIEW: WE'RE A US-BASED INVESTMENT FIRM RUNNING TWO BRANDS — AN SEC-REGULATED REAL-ESTATE INVESTMENT FUND AND A FAMILY-FOCUSED COACHING AND PUBLISHING BRAND. THE INFLUENCER & SOCIAL MEDIA MANAGER IS THE MAKER WHO OWNS THE SOCIAL PRESENCE AND COMMUNITY ACROSS BOTH: THE DAILY CONTENT CADENCE, THE CALENDAR, ORGANIC GROWTH, AND THE HEALTH OF EVERY COMMUNITY SEGMENT. YOU EXECUTE UNDER THE EVP'S CREATIVE DIRECTION AND TURN IT INTO REELS, POSTS, AND STORIES THAT SHIP ON SCHEDULE AND GROW A REAL, ENGAGED AUDIENCE. YOU MAKE SURE THE ONLINE COMMUNITY IS ENGAGED AND SUPPORTED FOR BOTH BRANDS. THIS IS A CONTENT-AND-COMMUNITY OPERATOR ROLE — FAST, NATIVE TO THE PLATFORMS, AWARE OF EVENT PROMOTION AND TESTIMONIALS, AND HIGH-OUTPUT. IN ADDITION, IT REQUIRES A VERY RELATIONAL USE OF SOCIAL MEDIA FOR RELATIONSHIP DEVELOPMENT FOR FOUR INVESTOR RELATIONS. USING AI TOOLS, TRUST EARNING METHODS AND UNIQUE POST STRATEGIES TO DEVELOP UNIQUE IT FURTHER REQUIRES MANAGING THE PAID SOCIAL MEDIA ACCOUNTS AND THE VENDORS INVOLVED WITH PRODUCING OUTCOMES THAT MEET THE SOCIAL MEDIA MANAGER’S KPIS: DRIVING 2-3 BOOKED CALLS PER WEEK DIRECTLY TO THE INVESTOR RELATIONS REPS. THIS IS WHERE SUCCESS IS MEASURED. KEY RESPONSIBILITIES
• Own social content across both brands. Own earned-media social execution — all reels and posts — under the EVP's direction; develop stories, reels, and posts for the fund brand; build and run the social launch calendar for both brands.
• Drive organic growth and community. Run organic distribution and follower growth for the coaching brand; own community management across list segments — legacy clients, advisor comms, comments and DMs — with a cadence that keeps each community healthy.
• Keep the content engine running. Oversee video edits, scripts, quick productions, and approvals so content ships 3× per week, pulling the video pod when needed.
• Own event social. Own what gets captured at events and how, and manage Whova, Linkedin, shout-outs, collaborations,reels, shorts, YouTube, Google reviews, Meta (Instagram and Facebook), Twitter and Tiktok.
• Deliver short videos by coordinating these scripts or topics with stakeholders or videographers, be on voice with clever, intelligent, older topics, no emojis.
• Support the strategy and content development for 4-5 individual (investor relations rep) accounts each with a different topic or hook
• Paid media buying leading to booked calls.
• List management for retargeting
• Look-alike audiences and profile management
• Getting social approved through compliance channels
• Collaboration with other brands
• PR, phone calls and outreach to find those brands and build relationships that turn into
• Work with two brands but four individuals under each of those brands
• Competitively research what is working and design/develop sticky content that stops the scroll
• Fantastic, constant, communication with team and others through slack, what’s app, emails and calendar RSVPs. REQUIREMENTS
• 5+ years running social and community for a brand or creator, with a portfolio of content you made and an account you grew.
• Native fluency in current formats and platforms — IG, FB, LinkedIn, YouTube/Shorts, TikTok — and a real feel for what's working this month, not last year.
• Hands-on content creation: reels, stories, short-form video, posts — you make it, you don't just schedule it.
• Community management: engagement, comment and DM response, segment health, and a consistent cadence.
• AI-native creator: you use AI tools to ideate, script, edit, and repurpose at volume — this is core to the role, not a bonus.
• On-voice writing for two distinct brands targeted at 40-70 year olds, and strong English.
• Owner's mindset: high-output, resourceful, low-ego, never goes dark on the update cadence.
• Self-sufficient operator: you know what to do unprompted and learn any tool cold.
• Reliable remote setup. PREFERRED QUALIFICATIONS
• Grew a founder, creator, or personal brand
• Short-form video editing chops (CapCut or similar)
• Experience with event/live social capture (Meta Reels or Stories, Whova, etc.).
• Built AI-assisted content systems — repurposing, scheduling, ideation pipelines.
• Community-platform experience (groups, memberships, advisor communities including Reddit, Telegram, What’s App, GroupMe).
• A trend-curious, fast-iterating temperament — ships, learns, ships again. #LI-NC1

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