Integrated Media Planner

WHO WE ARE

At Basis, we empower agencies and brands with cutting-edge software that automates digital media operations. Our all-in-one platform supports seamless planning, reporting, and financial reconciliation across direct, programmatic, search, and social media.

We’re not just building advanced technology; we’re also building a culture where passionate, motivated individuals come together to drive meaningful change. Our commitment to inclusivity and growth ensures our employees thrive both professionally and personally.

With our headquarters in Chicago, we offer flexible work options across the U.S. and Canada, including remote, hybrid, or on-site at headquarters.

This position will be responsible for developing and monitoring media plans. This role will be responsible for managing media fundamentals education while stewarding media execution for a suite of Basis clients. You will contribute by: Leveraging a strong understanding of the digital media landscape and the latest Basis products and solutions to craft strong media planning recommendations tied to the overarching strategy Delivering integrated media plans considering all media channels based on clear rationale Maintaining an understanding of all syndicated media tools and how they can contribute to the planning task at hand Collaborating with analytics team to ensure media strategies and reporting insights/deliverables are aligned to business objectives and measures of success Negotiating with vendors to secure the best inventory and pricing available for our clients Providing guidance and assist in shaping Key Performance Indicators (KPI’s) for strategic media plans Cultivating strong internal relationships with associate media planners, ad operations, campaign analytics, and search and social media buyers. Operating with a solutions-oriented approach and a high degree of client servicing Contributing to high levels of campaign performance, client satisfaction, and retention, while working alongside the VP and Director of Integrated Client Solutions and Client Development team members Managing insertion orders (IO's), post-IO media plan revisions, and the approval of all publisher IO's for each campaign Actualizing campaigns to ensure campaign budgets and KPI's are met and delivered in full Assisting Finance in billing executions and discrepancies Completing traffic sheets and assisting with gathering creative assets and instructions as needed

2+ years of experience in digital media planning and buying Understanding and interest in programmatic media and real-time bidding Experience working alongside a Demand Side Platform Strategic thinking and proactive client service skills Strong written and verbal communication skills Strong issue resolution and problem-solving capabilities Ability to work well in a cross functional team environment Passion for staying current with the latest research and media tools to guide recommendations Intermediate to Advanced Excel and PowerPoint skills Commitment to creating inclusive, respectful environments where all voices are valued and supported. Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning.

Hands on DSP buying experience Previous holistic media planning experience Experience working with a 3rd party ad server Experience in digital reporting dashboards such as Datorama Experience in holistic media planning with a focus on search and social Basis Certified

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