Overview
Responsibilities: Content Strategy & Planning Develop and execute weekly and monthly content calendars for livestream programming. Identify content opportunities, trends, and audience insights to inform planning decisions. Create end-to-end content concepts and show frameworks for various livestream formats (entertainment, commerce, educational, creator-led, etc.). Programming & Execution Oversee the planning and rollout of key live campaigns, peak seasons, and thematic events. Coordinate with Creators, KOLs, Partners, and internal teams to deliver high-quality and on-brand livestream content. Ensure all content elements (scripts, run-downs, creative assets, talking points) are prepared ahead of each show. Performance Optimization Monitor livestream performance metrics (CTR, retention, watch time, GMV, conversion). Run content reviews and post-mortems to identify improvement points. Prop
Full job description
Full Job Description
Responsibilities:
Content Strategy & Planning
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Develop and execute weekly and monthly content calendars for livestream programming.
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Identify content opportunities, trends, and audience insights to inform planning decisions.
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Create end-to-end content concepts and show frameworks for various livestream formats (entertainment, commerce, educational, creator-led, etc.).
Programming & Execution
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Oversee the planning and rollout of key live campaigns, peak seasons, and thematic events.
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Coordinate with Creators, KOLs, Partners, and internal teams to deliver high-quality and on-brand livestream content.
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Ensure all content elements (scripts, run-downs, creative assets, talking points) are prepared ahead of each show.
Performance Optimization
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Monitor livestream performance metrics (CTR, retention, watch time, GMV, conversion).
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Run content reviews and post-mortems to identify improvement points.
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Propose content optimization strategies such as improvements in storytelling, pacing, anchors, creator selection, and formats.
Cross-functional Collaboration
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Work closely with Creator Management, Live Stream, and Ops Teams to align on content direction and resources.
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Collaborate with the Commercial team to align content with category priorities and sales targets.
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Ensure seamless operational execution across teams for all live shows.
Requirement
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Bachelor’s degree in Marketing, Communications, Marketing Communication or a related field
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Min 2 years experience of live commerce or live marketing ideally in E-Commerce
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The ability to work and thrive in a fast-paced, rapidly changing work environment
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Strong interest in digital marketing tools and tactics, include knowledge of social media.
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Be Creative, keep up with the latest trend
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Strong writing, communication and analytical skills
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Able to work independently and teamwork, result-oriented
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Willing to be placed in Bekasi, Jawa Barat
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