Luxury Real Estate Senior Copywriter

Full Job Description

We are seeking an exceptional Senior Copywriter to join our ultra-luxury real estate development company in Dubai. This role is designed for a highly skilled writer with deep experience in luxury branding, premium real estate, and high-end lifestyle marketing. The Senior Copywriter will be responsible for crafting refined, persuasive, and emotionally compelling narratives that position our developments at the highest tier of the global luxury market.

The ideal candidate understands how to translate architectural vision, design philosophy, and investment value into powerful storytelling across all brand touch points, while maintaining absolute consistency, accuracy, and prestige.

Responsibilities

Key Responsibilities & Duties

• Develop premium copy for websites, landing pages, brochures, master plans, sales decks, investor materials, and press releases
• Write high-end brand narratives, project stories, and lifestyle messaging aligned with ultra-luxury positioning
• Create campaign concepts, headlines, hooks, and CTAs for digital, print, outdoor, and experiential marketing
• Collaborate closely with branding, design, PR, and digital teams to ensure strong message hierarchy and visual harmony
• Adapt messaging for different buyer profiles, markets, and stages of the sales funnel
• Ensure factual accuracy, legal compliance, pricing disclaimers, and regulatory alignment (RERA, internal approvals)
• Maintain and evolve a centralized copy library including taglines, boilerplates, FAQs, and approved descriptions
• Review and refine copy based on campaign performance, sales feedback, and brand strategy updates
• Uphold a consistent tone of voice that reflects exclusivity, credibility, and long-term brand equity

Requirements

• Qualifications & Experience
• Bachelor’s degree in Marketing, Communications, Journalism, Advertising, or a related field
• Minimum 6–8 years of professional copywriting experience
• Proven background in ultra-luxury real estate development, luxury property marketing, or premium lifestyle brands
• Strong understanding of high-net-worth audiences and international luxury buyer psychology
• Exceptional command of English language; Arabic is a strong advantage
• A refined portfolio demonstrating luxury branding, real estate projects, and campaign storytelling
• Ability to work full-time on-site in Dubai and collaborate closely with cross-functional teams
• Technical & Professional Skills
• Luxury brand storytelling and positioning
• Long-form and short-form copywriting for digital and print
• Website and UX copy fundamentals
• Campaign and launch copy for high-value developments
• Strong attention to detail, tone, and message consistency
• Ability to operate in fast-paced, high-stakes launch environments
• This role plays a critical part in shaping brand perception, supporting sales success, and elevating the global
• image of our developments as benchmark ultra-luxury real estate destinations.

Benefits

• Why Join AHS?

• Innovative Environment: Be part of a forward-thinking company that embraces innovation and creativity in the luxury real estate market.

• Career Advancement: Enjoy opportunities for professional growth and development, with a clear path for career progression.

• Exclusive Properties: Work with a portfolio of some of the most prestigious and exclusive properties in the market.

• Collaborative Culture: Join a team-oriented environment where collaboration and mutual support are highly valued.

• Client-Centric Approach: Be part of a company that prioritizes exceptional customer service and client satisfaction.

• Competitive Compensation: Receive a competitive salary and benefits package that rewards your hard work and dedication.

• Global Network: Leverage a robust network of industry contacts and high-net-worth clients.

• Cutting-Edge Technology: Utilize the latest sales management software and CRM systems to enhance your efficiency and effectiveness.

• Recognition and Rewards: Benefit from a culture that recognizes and rewards outstanding performance and achievements.

• Work-Life Balance: Enjoy a supportive work environment that values work-life balance and employee well-being.

• Please Note: Due to the high volume of applications we receive, only shortlisted candidates will be contacted. We appreciate your understanding.

Qualifications And Requirements

Mid-Senior level

Mid-Senior level

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