Manager, B2B Event Marketing

About Agoda At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.     Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.   No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. The Opportunity   The B2B Event Marketing team is looking for a strategic and results-driven Marketing Manager to own and scale this channel. Events are strategic levers for growth, activation, and relationship building.   This is not a logistics-led role. While operational execution is a critical component, this position sits at the intersection of strategy and execution: shaping how events drive measurable business impact at scale through strategic planning, stakeholder orchestration, and scalable frameworks that elevate events into a measurable business growth engine.   We are looking for someone who thrives in ambiguity, builds clarity through frameworks, leads complex cross-functional initiatives with discipline and influence, and earns strong stakeholder trust and executive confidence.   Experience in events marketing is a plus and something we'd love to see, but it is not a requirement. Traditional event production experience is not a prerequisite either. Backgrounds in consulting, strategy, or PMO are equally valued, and we strongly encourage those candidates to apply. What matters most is how you think, structure problems, and drive commercial outcomes.   As a key player in the marketing and sales ecosystem, you will work closely with regional sales and business development teams to ensure events align with business priorities, support business objectives, and contribute directly to revenue goals. You'll be responsible for end-to-end event management.     Key Responsibilities   Event Strategy & Business Integration Translate commercial priorities into event strategies with clear business cases   Develop annual roadmaps aligned to growth objectives   Define success metrics beyond attendance (pipeline impact, activation, ROI, incrementality)   Create scalable playbooks and operating models   Cross-Functional Leadership Partner with Business Development, Sales, Supply, PR, Content, Branding, and Senior Leadership   Align diverse stakeholders with competing priorities   Drive structured working sessions and executive updates   Influence without direct authority in a matrix organization   Program & Project Governance Lead large, multi-workstream initiatives end-to-end   Build detailed project plans with risk mitigation and milestone tracking   Establish governance cadence and reporting mechanisms   Ensure disciplined execution across markets and teams   Performance Measurement & Optimization Build measurement frameworks and post-event impact analysis   Identify key performance levers and iterate based on data   Develop dashboards to track ROI and business outcomes   Introduce test-and-learn approaches to improve effectiveness     Requirements   We are intentionally looking beyond traditional event planners. Experience in events or field marketing is welcome and will be viewed positively, but it is not essential. You may come from:   Events, field, or B2B marketing (a plus, not a must)    Management consulting   Strategy or business transformation teams   PMO or complex program leadership roles   Business operations in high-growth environments   You likely demonstrate:   Structured Problem-Solving   Ability to turn ambiguity into clear frameworks and action plans   Strong analytical thinking and commercial acumen   Stakeholder Mastery   Experience working with senior leadership   Comfortable navigating high-visibility, high-complexity environments   Strong influence skills without relying on hierarchy   Execution Excellence   Exceptional project management discipline   Ability to manage multiple concurrent initiatives   Strong attention to detail without losing strategic altitude   Business Orientation   Understands P&L drivers and growth mechanics   Makes data-informed decisions   Focused on impact, not activity     #MarketingManager #B2BMarketing #EventMarketing #FieldMarketing #GrowthMarketing #MarketingStrategy #ManagementConsulting #BusinessStrategy #BusinessTransformation #ProgramManagement #ProjectManagement #PMO #BusinessOperations #CrossFunctionalLeadership #StakeholderManagement #CommercialStrategy #DataDrivenMarketing #MarketingAnalytics #RevenueMarketing #MarketingROI #Agoda #LifeAtAgoda #Hiring #BangkokJobs #ThailandJobs #MarketingJobs #JobsInThailand #RelocateToBangkok #SingaporeJobs #MalaysiaJobs #IndonesiaJobs #PhilippinesJobs #VietnamJobs #IndiaJobs     Please review our Hiring Process Guidelines before your interview — click here to learn how interviewing at Agoda works.     Discover more about working at Agoda Agoda Careers  https://careersatagoda.com Facebook  https://www.facebook.com/agodacareers/ LinkedIn  https://www.linkedin.com/company/agoda YouTube  https://www.youtube.com/agodalife   Equal Opportunity Employer  At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics. We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy . Disclaimer We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.

laptop-ats-crawler v3