Overview
Marketing Assistant at Wall Street English — Dubai, United Arab Emirates. As a Marketing Assistant at Wall Street English, you will support the execution of marketing initiatives and day-to-day marketing activities across the country. Reporting directly to the Marketing Manager, your role will focus on assisting with brand visibility initiatives, supporting lead generation activities, contributing to student acquisition efforts, and ensuring marketing actions are aligned with the company’s growth objectives.
Full job description
As a Marketing Assistant at Wall Street English, you will support the execution of marketing initiatives and day-to-day marketing activities across the country. Reporting directly to the Marketing Manager, your role will focus on assisting with brand visibility initiatives, supporting lead generation activities, contributing to student acquisition efforts, and ensuring marketing actions are aligned with the company’s growth objectives.
Key Responsibilities
- Assist in the execution of online marketing activities, including SEO, SEM, inbound marketing, content creation, lead nurturing, PR coordination, and brand reputation support.
- Support offline marketing initiatives, such as site marketing, events, partnerships, and promotional activities.
- Help implement monthly, quarterly, and annual marketing campaigns to support enrollments and business KPIs.
- Track and report on marketing KPIs, campaign performance, and lead conversion data to support optimization efforts.
- Assist in monitoring marketing budgets, tracking expenses, and ensuring cost efficiency.
- Support the management of social media channels, website content, and blogs, ensuring consistency with the brand voice and guidelines.
- Coordinate with external partners, agencies, and media outlets as directed by the Marketing Manager.
- Support the localization and execution of global Wall Street English marketing campaigns for the local market.
- Collaborate with the sales team to support lead quality, follow-up processes, and conversion objectives.
Requirements
Experience
Minimum 1–3 years of experience in a marketing support or coordination role, preferably within international organizations, education providers, or marketing agencies.
Education
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field required.
Skills & Competencies
- Experience supporting marketing campaigns from planning through execution and reporting.
- Basic to intermediate knowledge of digital marketing tools, including social media platforms, email marketing, and analytics tools (experience with HubSpot or similar CRM platforms is an advantage).
- Strong verbal and written communication skills.
- Good organizational skills with the ability to manage multiple tasks and meet deadlines.
- Ability to work collaboratively with internal teams and external partners.
- Detail-oriented with a data-driven mindset to support performance tracking and reporting.
- Adaptable and comfortable working in a fast-paced, dynamic environment.
- Enthusiastic about contributing to the growth of a premium education brand in Dubai.
Languages
Fluency in English required; Arabic is an advantage.
Benefits
- Competitive salary and performance-based incentives.
- Performance bonuses based on achieving KPIs.
- Comprehensive health insurance coverage for the employee.
- Annual flight allowance as per company policy.
- Visa, work permit, and processing fully sponsored by the company.
- End-of-service gratuity in accordance with UAE labor laws.
- Professional growth opportunities with Wall Street English International exposure.
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