Marketing Lead

Main Responsibilities

• Owning and managing multiple B2B campaigns across different services, sectors and markets.
• Leading, supporting and developing our Marketing Operations Specialist.
• Creating campaigns across email, LinkedIn, digital, webinars, events, thought leadership and partnerships.
• Working with our SDRs to turn marketing engagement into quality conversations and sales opportunities.
• Developing messaging and content that makes complex technology and services propositions simple and compelling.
• Helping evolve our websites, landing pages and digital presence to generate leads rather than simply traffic.
• Coordinating designers and internal teams to bring campaigns and commercial ideas to life.
• Making sure our CRM tells us what's actually working - from campaign through MQL and SQL to opportunity.
• Measuring performance, challenging what isn't working and doubling down on what is.
• Supporting the development of sales collateral, case studies, Sales IP, events and wider brand activity.

Qualifications And Requirements

• 5+ years' experience in B2B marketing, ideally within technology, professional services, outsourcing, SaaS or another complex B2B environment.

• Experience managing or developing marketing team members.

• Strong track record of developing and executing integrated B2B campaigns.

• Demonstrable experience generating leads and contributing to commercial pipeline.

• Strong understanding of CRM, email marketing, digital campaigns, social media and marketing analytics.

• Ability to turn commercial propositions into compelling campaign messaging and content.

• Experience managing multiple campaigns and priorities simultaneously.

• Strong analytical skills and confidence using performance data to make decisions.

• Excellent written and verbal English.

• Strong stakeholder-management skills and the confidence to challenge, recommend and prioritise.

• Commercially minded, proactive and comfortable taking ownership.

• 5+ years' experience in B2B marketing, ideally within technology, professional services, outsourcing, SaaS or another complex B2B environment.

• Experience managing or developing marketing team members.

• Strong track record of developing and executing integrated B2B campaigns.

• Demonstrable experience generating leads and contributing to commercial pipeline.

• Strong understanding of CRM, email marketing, digital campaigns, social media and marketing analytics.

• Ability to turn commercial propositions into compelling campaign messaging and content.

• Experience managing multiple campaigns and priorities simultaneously.

• Strong analytical skills and confidence using performance data to make decisions.

• Excellent written and verbal English.

• Strong stakeholder-management skills and the confidence to challenge, recommend and prioritise.

• Commercially minded, proactive and comfortable taking ownership.

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