Marketing Manager

Job Title - Marketing Manager

About the Role We are looking for a strategic and results-driven Marketing Manager to lead and execute marketing initiatives that strengthen brand presence, generate qualified leads, and support business growth within the HR outsourcing and staffing services sector. This role combines strategic planning, campaign execution, and cross-functional collaboration to drive measurable marketing impact.

Key Responsibilities

Marketing Strategy & Planning Develop and implement comprehensive marketing strategies aligned with business objectives. Define annual marketing plans, budgets, and KPIs to support lead generation and brand growth. Identify target segments and tailor messaging to meet market and client needs. Campaign & Lead Generation Management Plan and execute integrated marketing campaigns across digital, content, events, and partnerships. Drive lead generation initiatives through performance marketing, inbound campaigns, and account-based marketing. Monitor campaign performance and optimize strategies to improve ROI. Brand & Content Management Strengthen brand positioning and ensure consistent messaging across all marketing channels. Oversee content development including presentations, case studies, brochures, and digital assets. Ensure brand guidelines are followed across internal and external communications. Digital Marketing & Analytics Manage digital channels including website, SEO, paid media, email marketing, and social platforms. Track and analyze marketing performance using analytics tools and dashboards. Use data insights to refine campaigns and improve conversion rates. Stakeholder & Team Collaboration Work closely with sales, recruitment, and leadership teams to align marketing with business goals. Coordinate with external agencies, vendors, and partners as required. Support sales teams with marketing collateral and go-to-market initiatives. Market Research & Competitive Analysis Conduct market research to identify trends, client needs, and competitive positioning. Monitor competitor activities and recommend strategic marketing responses. Provide insights to leadership to support business planning and expansion.

Qualifications & Experience Bachelors degree in Marketing, Business, Communications, or related field. 6–10 years of experience in marketing roles, preferably within B2B services or staffing industries. Strong experience in digital marketing, lead generation, and campaign management. Proven ability to manage marketing budgets and deliver measurable outcomes. Experience working closely with sales and leadership teams.

Key Competencies & Behaviours Strategic thinking with strong execution capability Excellent communication and presentation skills Data-driven decision-making mindset Strong stakeholder management and collaboration skills Creative, proactive, and results-oriented approach Ability to manage multiple priorities in a fast-paced environment

What We Offer Opportunity to lead marketing strategy in a dynamic services organization Collaborative and professional working environment Competitive compensation and benefits Career growth and leadership development opportunities

Apply now!

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