Overview
Marketing Specialist at Caliberly — Dubai, United Arab Emirates. **Job Title: Marketing Specialist** **Location**: Dubai – UAE **Industry** : Holding company Responsible for planning, executing, and optimizing integrated digital marketing campaigns across multiple channels. This role requires a data-driven professional who can demonstrate measurable results, analyze campaign performance, and leverage leading marketing tools to drive brand awareness, engagement, and conversions.
Full job description
Job Title: Marketing Specialist Location: Dubai – UAE
Industry : Holding company
Responsible for planning, executing, and optimizing integrated digital marketing campaigns across multiple channels. This role requires a data-driven professional who can demonstrate measurable results, analyze campaign performance, and leverage leading marketing tools to drive brand awareness, engagement, and conversions.
Key Responsibilities:
- Plan and execute integrated digital marketing campaigns across social media, search engines, email, and display channels
- Manage and optimize paid advertising campaigns using platforms such as Google Ads and Meta Business Suite
- Schedule, monitor, and analyze social media performance using Hootsuite and Sprout Social
- Track, measure, and report campaign KPIs including CTR, CPC, CPA, ROI, and conversion rates
- Conduct A/B testing to optimize ad creatives, targeting, and messaging
- Generate detailed performance reports and dashboards to communicate campaign effectiveness to stakeholders
- Collaborate with content, design, and sales teams to align marketing strategies
- Manage marketing budgets and ensure cost-effective campaign execution
- Stay updated with digital marketing trends, tools, and best practices
Required Qualifications:
- Bachelor's degree in Marketing, Business, or related field
- 6+ years of experience in digital marketing or campaign management
- Proven track record of managing successful campaigns with measurable outcomes
- Hands-on experience with marketing tools including Google Ads, Meta Business Suite, Hootsuite, and Sprout Social
- Strong analytical skills with experience in data-driven decision-making
Preferred Qualifications:
- Certifications in Google Ads or social media marketing
- Experience with SEO/SEM and marketing automation tools
- Familiarity with CRM platforms and email marketing tools
Apply now!
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