Meta Creative Strategist — Performance Creative

Join Our Team

Oowlish, one of Latin America's rapidly expanding software development companies, is seeking experienced technology professionals to enhance our diverse and vibrant team.

As a valued member of Oowlish, you will collaborate with premier clients from the United States and Europe, contributing to pioneering digital solutions. Our commitment to creating a nurturing work environment is recognized by our certification as a Great Place to Work, where you will have opportunities for professional development, growth, and a chance to make a significant international impact.

We offer the convenience of remote work, allowing you to craft a work-life balance that suits your personal and professional needs. We're looking for candidates who are passionate about technology, proficient in English, and excited to engage in remote collaboration for a worldwide presence.

About the Role:

At Oowlish, we help growing brands turn Shopify into a true e-commerce growth engine—not just a storefront. As we evolve from execution-focused delivery to long-term strategic partnership, we’re looking for an E-Commerce (Shopify) Practice Lead to own and scale our Shopify practice.

The core of this position is strategy, consulting, and ownership. You will act as the main point of contact for Shopify clients, deeply understanding their business, diagnosing opportunities, and guiding them toward measurable improvements in Conversion Rate, AOV, UX/UI, SEO, Site-Speed, Promotions, and overall e-commerce performance.

You’ll work closely with developers and designers by setting priorities, defining scope, and ensuring high-quality delivery—without being responsible for writing code or implementing features yourself. Your role is to translate business objectives into clear, actionable roadmaps and guide execution through the team, ensuring that work delivered has a measurable business impact.

In addition, this role has a strong commercial and growth component. You will identify upsell and expansion opportunities within existing accounts, contribute to new proposals and pre-sales conversations, and help position Shopify as a long-term growth partner for clients.

This position is ideal for someone who thinks like a business owner, communicates confidently with stakeholders, and knows how to balance strategy, delivery, and revenue growth within Shopify ecosystems.

Develop Meta ad concepts, hooks, scripts, angles, and testing ideas Create and iterate performance-focused advertising creatives Build weekly creative testing plans based on campaign performance data Analyze winning and underperforming creatives to identify repeatable patterns Develop UGC briefs, shot lists, and creative direction for content teams Recommend creative iterations based on performance signals and testing outcomes Maintain a structured testing process across products, offers, audiences, formats, and creative angles Collaborate closely with media buyers to improve campaign performance Stay current on eCommerce creative trends, UGC formats, and paid social best practices Contribute to creative strategy in AI-driven campaign environments

Proven experience developing high-performing Meta advertising creatives Strong understanding of direct-response marketing principles Experience working in eCommerce environments Strong communication and organizational skills Ability to balance brand consistency with performance objectives Strong understanding of performance-driven creative strategy Experience collaborating with media buying and marketing teams Ability to analyze creative performance data and identify optimization opportunities

Experience creating: UGC concepts Product-focused creative Testimonial creative Founder-led content Offer-based advertising Strong understanding of: Hooks Angles Creative testing Messaging strategy Direct response marketing Experience writing: Hooks Scripts Creative briefs Testing hypotheses Experience using: CapCut Photoshop or similar design tools Video editing platforms Strong understanding of performance metrics, including: Thumbstop Rate Hold Rate CTR CPC CVR CPA Experience analyzing creative performance and identifying winning patterns Ability to develop and execute structured creative testing programs

Experience with Shopify brands Experience in: CPG Food & Beverage Outdoor Lifestyle Consumer Products Copywriting experience Creator management experience Experience working with DTC brands Experience collaborating directly with performance marketing teams Familiarity with Andromeda and GEM ecosystems Experience producing content in-house

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