Paid Acquisition Lead

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Paid Acquisition Lead based in South Africa. The Paid Acquisition Lead will own the full paid acquisition funnel, from advertising and landing pages through qualified pipeline and closed revenue. This role goes beyond media buying, combining campaign management, conversion optimization, attribution, experimentation, and revenue analysis. You will work directly with Sales, Marketing, Operations, and Development to identify and remove barriers throughout the customer acquisition journey. The position offers significant ownership over channel strategy, audience development, creative testing, landing page performance, and budget allocation. Success will be measured by business outcomes such as sales-accepted pipeline, closed-won revenue, and customer acquisition cost rather than surface-level advertising metrics. You will operate in a remote-first, data-driven environment where experimentation, accountability, and independent decision-making are highly valued. This is an ideal opportunity for a growth-minded acquisition professional who wants to build and continuously improve a measurable revenue-generating system.

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