Performance Marketing Manager (B2C)

What we do. Electric Car Leasing

Why we do it. Greener. Fairer. Future.

Over the last two years, consumer growth at Octopus Electric Vehicles has accelerated fast. We’ve grown our B2C activity significantly, and we’re now looking for a brilliant Performance Marketing Manager to take day-to-day ownership of our digital performance activity and help us take it to the next level. This is a hands-on role for someone who loves being close to the detail: building and optimising campaigns, digging into search query reports, spotting wasted spend, improving audiences, testing creative and turning performance data into clear decisions. Paid search is currently our most established performance channel, running across Google Ads and Microsoft Ads. One of your first opportunities will be to help us move into SA360, bringing your experience of the platform to help us migrate our activity and establish strong, scalable ways of working. You’ll also help us develop the rest of our paid media mix. We currently run Demand Gen activity and a small amount of Meta, but there’s plenty more we want to test across programmatic display and paid social. You’ll bring enough experience in these areas to get stuck in, spot opportunities and help us work out what role they should play in our growth mix. You’ll sit in the B2C Growth squad, reporting into the Senior Growth Marketing Manager, and work closely with our Content Creator, Design team, Commercial team and wider Marketing team. We move quickly, test a lot and have ambitious targets, so you’ll have plenty of autonomy and ownership - but you’ll also be part of a close-knit, collaborative squad that likes working together and doesn’t take itself too seriously. Paid media is at the heart of this role, but you’ll also get involved in the wider customer journey, including writing, building and launching campaign landing pages using our web tools. We want someone who is curious about what happens beyond the click and how we can improve performance all the way through to lead, quote and order. This could be a great next step for someone currently working as a Senior Performance Marketing / Paid Media Executive or an early-career Manager, particularly if you’ve built strong technical skills in an agency or fast-paced digital environment and are looking for more ownership in-house.

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