Job
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✓ 100% verification score · Source: coupang (greenhouse) · Always confirm final requirements on the original source.
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Overview
職務摘要（Job Description Summary）
Full job description
職務摘要（Job Description Summary） 主導公司整體行銷策略制定，透過分析行銷活動成效，提出改善方案與優化方向，以支持 Coupang 中長期商業策略及業績目標的達成 主要工作內容（What You Will Do）
- 以顧客體驗為核心 每天以提升 Customer Experience 為出發點。 • 先定義顧客需求 • 再反推解決方案 • 運用內外部數據了解顧客及市場 建立能讓顧客驚豔（WOW）的體驗。
- 行銷活動與促銷規劃 與內外部團隊合作： • 發想行銷活動 • 制定促銷計畫 • 執行站內 Campaign 依據 Merchandising Calendar： • 規劃活動 • 追蹤成效 • 透過數據分析持續優化客戶體驗
- 負責核心營運指標 • 設定並管理關鍵 KPI： • 業績指標（Top Line） • Orders（訂單數） • GMV（Gross Merchandise Value，商品交易總額） 顧客行為指標 • Inflow（流量導入） • Conversion（轉換率） • Retention（留存率） • 其他相關指標 制定並執行策略以達成目標。
- 跨部門流程優化 建立及優化工作流程： • Business Team • Marketing Team • Category Team • Design Team • Product Team 提升協作效率及執行速度。
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Verification notes
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