Overview
You'll own the roadmap for Luma's core creative product, turning frontier AI research into pro-level photo and video tools that creators love, driving adoption and setting PM best
Full job description
You'll own the roadmap for Luma's core creative product, turning frontier AI research into pro-level photo and video tools that creators love, driving adoption and setting PM best practices from day one. This is a consumer-facing product role for someone who lives in creative workflows and can move fast with imperfect data. You'll own strategy, user research, experimentation, and launches across a fast-moving surface. If you want a mature product to optimize rather than a fast-growing one to shape, this isn't it. What You'll Own
- Define and execute end-to-end product strategy, translating user insight into AI-driven creative features.
- Launch and iterate on pro-level photo and video tools, growing active users.
- Deepen engagement through new features and agentic tools.
- Lead cross-functional sprints, balance trade-offs, and keep a clear roadmap.
- Run user research with professional creators to validate ideas and tune engagement loops.
- Establish A/B testing and analytics, and partner on go-to-market for launches. First 90 Days One way the first 90 could unfold.
- Days 1–30 — Immerse & Diagnose: Learn the product, the creators, and where activation and engagement break down.
- Days 30–60 — Ship & Validate: Launch or iterate a pro tool and move an activation or engagement metric.
- Days 60–90 — Scale & Systemize: Set the experimentation and analytics cadence and a clear roadmap. What You Bring
- 5+ years shipping consumer-facing creative or editing tools (web or mobile) for professional audiences.
- Deep expertise in photo/video workflows and UI/UX prototyping.
- Strong analytics: defining metrics, building funnels, and iterating on retention.
- An excellent communicator with high agency in ambiguous environments.
- A passion for AI and integrating generative and automation tech into a roadmap. Nice to Have
- Experience building or growing products for creative professionals.
- Familiarity with Figma, Canva, Adobe, or 3D/creative platforms.
- Experience on AI-native products or in fast-moving startups. About Luma: Luma's mission is to build unified general intelligence that can generate, understand, and operate in the physical world. We believe multimodality is critical for intelligence — the next step beyond language models comes from vision. Luma is an equal opportunity employer.
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