Product Marketing Executive

Description

About The Role

The Role: We are seeking a strategic and results-driven Product Marketing Executive to lead and accelerate the growth of our trading competitions and tournaments. In this role, you will be the driving force behind these key products, designing and optimizing high-impact campaigns, promotional initiatives, and engaging contest mechanics that capture player interest, drive global user acquisition, and boost long-term retention. If you thrive in a fast-paced fintech environment and know how to turn competitive trading events into exciting, customer-centric experiences, we want you on our team.

Main Responsibilities :

• Design and implement strategic go-to-market plans to increase awareness and participation in trading competitions.

• Plan, coordinate, and execute promotional campaigns, competitions, tournaments, challenges, and seasonal marketing initiatives across multiple markets.

• Ensure strategies align with the overall product objectives and the company vision.

• Partner with various marketing departments to design and roll out impactful acquisition and retention campaigns.

• Dive deep into campaign results and draw out key trends, successes, and areas for improvement.

• Work closely with product owners to implement relevant marketing strategies.

• Monitor market trends, competitor activity, and customer behavior to identify effective strategies for acquiring and engaging high-value users.

• Relay findings to relevant marketing departments and suggest strategic shifts when necessary.

Main Requirements:

• A degree in Marketing, Communications, Business or a related field.

• At least 3 years of solid experience in Digital Product Marketing or a similar role.

• Proven experience in planning and executing competitions, tournaments, promotional campaigns, rewards programmes, or customer engagement initiatives.

• Proven experience in fintech, igaming, online trading or a similar industry.

• Ability to simplify complex functionality into compelling, easy-to-understand benefits.

• Working experience with user behaviour tools, like GA4, FullStory and AppsFlyer will be considered an advantage.

• Proven ability to derive insights from data and translate them into actionable strategies.

• In-depth grasp of customer behaviour, market nuances, and industry shifts.

• Analytical mind and strong quantitative skills.

• Outstanding communication and presentation skills.

• Fluent in English.

Benefit From:

• An attractive remuneration package

• Intellectually stimulating work environment

• Continuous personal development and international training opportunities

The Hiring Experience: What Awaits You

• Let’s Connect – Intro Chat with Talent Acquisition

• Deep Dive – First Interview with Your Future Team

• Bring It to Life – Role-Specific Take-Home Task

• Final Connection – Final Interview

Additional information

Type of employment: Full-time Location: Cyprus, Greece or Remote

All applications will be treated with strict confidentiality!

Requirements and qualifications

• A degree in Marketing, Communications, Business or a related field.

• At least 3 years of solid experience in Digital Product Marketing or a similar role.

• Proven experience in planning and executing competitions, tournaments, promotional campaigns, rewards programmes, or customer engagement initiatives.

• Proven experience in fintech, igaming, online trading or a similar industry.

• Ability to simplify complex functionality into compelling, easy-to-understand benefits.

• Working experience with user behaviour tools, like GA4, FullStory and AppsFlyer will be considered an advantage.

• Proven ability to derive insights from data and translate them into actionable strategies.

• In-depth grasp of customer behaviour, market nuances, and industry shifts.

• Analytical mind and strong quantitative skills.

• Outstanding communication and presentation skills.

• Fluent in English.

• Let’s Connect – Intro Chat with Talent Acquisition

• Deep Dive – First Interview with Your Future Team

• Bring It to Life – Role-Specific Take-Home Task

• Final Connection – Final Interview

• A degree in Marketing, Communications, Business or a related field.

• At least 3 years of solid experience in Digital Product Marketing or a similar role.

• Proven experience in planning and executing competitions, tournaments, promotional campaigns, rewards programmes, or customer engagement initiatives.

• Proven experience in fintech, igaming, online trading or a similar industry.

• Ability to simplify complex functionality into compelling, easy-to-understand benefits.

• Working experience with user behaviour tools, like GA4, FullStory and AppsFlyer will be considered an advantage.

• Proven ability to derive insights from data and translate them into actionable strategies.

• In-depth grasp of customer behaviour, market nuances, and industry shifts.

• Analytical mind and strong quantitative skills.

• Outstanding communication and presentation skills.

• Fluent in English.

• Let’s Connect – Intro Chat with Talent Acquisition

• Deep Dive – First Interview with Your Future Team

• Bring It to Life – Role-Specific Take-Home Task

• Final Connection – Final Interview

Discovered directly from the employer’s public Lever Postings API. Full public description, role lists and additional information were normalized into safe candidate-facing content. Complete structured details were extracted from the public authoritative source while preserving the original application link.