Product Marketing Manager, EV & Energy Services for B2B, Energy Aggregation Systems

About Woven by Toyota Woven by Toyota is enabling Toyota’s once-in-a-century transformation into a mobility company. Inspired by a legacy of innovating for the benefit of others, our mission is to challenge the current state of mobility through human-centric innovation — expanding what “mobility” means and how it serves society.

Our work centers on four pillars: AD/ADAS, our autonomous driving and advanced driver assist technologies; Arene, our software development platform for software-defined vehicles; Woven City, a test course for mobility; and Cloud & AI, the digital infrastructure powering our collaborative foundation. Business-critical functions empower these teams to execute, and together, we’re working toward one bold goal: a world with zero accidents and enhanced well-being for all.

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Toyota is redefining what it means to move. We're challenging the current state of mobility by enhancing the movement of people, goods, information and energy. Centered around three core concepts - A Living Laboratory™, Human-Centered, and Ever Evolving City™ - Woven City serves as a test course for mobility to fulfill our purpose of well-being for all. We do this by bringing together a diverse community of people with a shared passion for the future of mobility to co-create, develop and refine innovative products and services. This cross-section of social infrastructure, mobility, and people provides a unique opportunity for inventors, residents and visitors to interact seamlessly with new technologies throughout daily life in an environment that emulates a real city. You will join a new product development team focused on creating EV and energy services that connect mobility, charging infrastructure, and energy management. Reporting to the Product Owner, you will work closely with engineering teams, BizDev members, internal stakeholders, and external partners to define target customers, value propositions, positioning, go-to-market strategies, and commercialization narratives for new services. You will also help shape PoC/MVP plans, validate market acceptance and customer value through customer interactions, and prepare new services for commercialization. This team offers a unique opportunity to turn Toyota’s mobility assets and Woven City’s Living Laboratory™ environment into scalable businesses, directly contributing to Woven by Toyota’s mission to expand the movement of people, goods, information, and energy. For more information about Woven City, please visit: https://www.woven-city.global/

We are looking for a Product Marketing Manager who can take ownership and work hands-on to help create new businesses in the EV and energy domain. We are seeking someone who can structure market and customer challenges, develop hypotheses, engage relevant stakeholders, and drive validation and decision-making forward. We welcome candidates who enjoy working in a fast-changing environment and can lead the development of customer insight-driven value propositions, product messaging, market positioning, go-to-market strategies, and external-facing narratives for commercialization for new services that connect EVs, charging, and energy management. You will work closely with product, engineering, business development, communications, and external partners to drive service launches and market adoption.

Refine existing business, customer, and product hypotheses in the EV and energy domain through user interviews and PoCs with customer companies, and clarify target customers, customer pain points, competitive advantages, and market positioning Develop value propositions, product messaging, key use cases, and customer- and channel partner-facing selling points for commercialization through discussions with prospective customers and sales channel partners Validate market acceptance, customer value, price acceptance, and go-to-market hypotheses based on PoCs/MVPs and customer feedback, and provide recommendations to improve pricing and packaging as well as go-to-market strategies Create go-to-market plans, launch plans, positioning materials, messaging documents, customer-facing proposal materials, sales and partner enablement materials, and internal/external communication materials Work closely with product, engineering, business development, communications, and external partners to lead launch preparation, external communications, sales and partner enablement, and post-launch improvement activities toward commercialization

At least 7 years of hands-on experience in product marketing, product planning, business development, new business development, go-to-market strategy, or related fields Experience identifying and structuring customer pain points, adoption needs, adoption barriers, and purchasing/decision-making processes through interviews and discussions with prospective customers, existing customers, and partners Experience developing hypotheses for ambiguous business or product challenges, and validating and improving them based on customer feedback and market insights Experience developing value propositions, product messaging, key use cases, and customer-facing selling points based on customer pain points and market needs Experience creating materials required for internal and external decision-making and alignment, such as proposal materials, sales materials, partner-facing materials, positioning documents, internal alignment materials, and executive-level presentations Experience driving projects in collaboration with multiple stakeholders, including product, engineering, business development, communications, legal, finance, external partners, and other relevant teams Business-level proficiency in Japanese and English for effective communication with internal and external stakeholders

Work experience or foundational knowledge in domains such as EVs, energy, charging infrastructure, mobility, SaaS, or B2B/B2B2C platforms Experience leading or supporting PoC/MVP initiatives and validating market acceptance, customer value, adoption intent, price acceptance, go-to-market hypotheses, or related assumptions Experience contributing to pricing and packaging, revenue model design, business feasibility assessment, or related analyses Experience leading or supporting go-to-market planning, launch planning, commercialization preparation, or post-launch improvement activities Experience working with sales channel partners, business partners, or alliance partners to drive customer proposals, joint messaging, sales enablement, or partner enablement Experience working with EV and energy ecosystem players, such as electric power companies, aggregators, charging infrastructure operators, real estate developers, fleet operators, or mobility service providers Business-level proficiency in English for effective communication with internal and external stakeholders

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