Product Marketing Manager, GTM

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Product Marketing Manager, GTM based in Canada. This is an opportunity for a product marketing professional to shape how innovative technology products are positioned, launched, and brought to market. You’ll own go-to-market strategy across the product lifecycle, from early planning and positioning through rollout and adoption. The role sits at the intersection of Product, Marketing, Sales, and customer-facing teams, helping translate product value into compelling market narratives. You’ll develop messaging, competitive positioning, sales enablement resources, and other tools that help teams win in competitive markets. Your work will directly influence product launches, customer conversations, and the broader commercial strategy. The environment is fast-paced and technology-driven, with significant ownership and opportunities to collaborate across functions. This role is well suited to a strategic and hands-on marketer who combines strong storytelling with commercial judgment and a deep understanding of technology products.

Own and execute go-to-market strategies for products, features, and capabilities from early-stage planning through launch and rollout. Develop clear, differentiated product positioning and messaging that communicates customer value and supports business objectives. Partner closely with Product, Marketing, Sales, and other cross-functional teams to align launch plans, messaging, and commercial priorities. Create competitive positioning, battlecards, objection-handling resources, and sales enablement materials that help customer-facing teams communicate effectively. Translate complex product capabilities into compelling narratives, messaging frameworks, and marketing content tailored to different audiences. Support product launches by coordinating go-to-market activities, ensuring teams have the information, tools, and materials needed for successful adoption. Gather market, customer, and competitive insights to inform positioning, messaging, and go-to-market decisions. Continuously evaluate market response and customer feedback to identify opportunities to improve messaging, enablement, and product adoption. Requirements: 3+ years of experience in product marketing, go-to-market, sales enablement, customer marketing, or a related function within a technology company. Demonstrated experience owning go-to-market strategy or positioning for a product, feature, or capability from early planning through rollout. Strong understanding of product marketing fundamentals, including positioning, messaging, competitive analysis, launches, and sales enablement. Hands-on experience creating competitive positioning, battlecards, objection-handling materials, or other resources used by customer-facing teams. Excellent written and verbal communication skills, with the ability to turn complex product concepts into clear, persuasive, customer-focused messaging. Strong strategic thinking combined with a hands-on approach to execution and the ability to manage multiple priorities in a fast-moving environment. Proven ability to collaborate effectively with Product, Sales, Marketing, and other cross-functional stakeholders. Strong customer and market orientation, with the ability to identify insights that can strengthen positioning and commercial outcomes. Familiarity with technology products and SaaS or other digital business models is highly desirable. Legally authorized to work in Canada and able to work remotely. Benefits: Fully remote work opportunity from Canada. Full-time employment within a technology-focused environment. Opportunity to own high-impact go-to-market initiatives across the product lifecycle. Cross-functional collaboration with Product, Marketing, Sales, and customer-facing teams. Exposure to strategic product launches, competitive positioning, and sales enablement. Opportunity to contribute directly to product adoption and commercial growth. Dynamic environment with significant ownership and opportunities to develop professionally. Competitive compensation and benefits package, according to the employment arrangement and local market practices.

laptop-ats-crawler v3