Overview
Set up, launch, traffic, and optimize direct/programmatic campaigns on platforms like Google DV360, The Trade Desk, or Google Ad Manager, including pixel implementation and third-party tags. Monitor performance metrics (viewability, IVT/fraud rates, CPMs), perform QA,troubleshooting, and real-time adjustments to meet KPIs. Integrate SSPs/DSPs, manage pre-bid/post-bid verification, and handle deal IDs for PMPs/private auctions. Analyze campaign data, generate reports and collaborate with sales/client services on insights and escalations. Document processes, automate workflows, and stay compliant with privacy regs (GDPR/CCPA) and MRC standards. Liaise with vendors, engineering, and stakeholders to resolve discrepancies and innovate ad stack setups.
Full job description
Main Responsibilities
- Set up, launch, traffic, and optimize direct/programmatic campaigns on platforms like Google DV360, The Trade Desk, or Google Ad Manager, including pixel implementation and third-party tags.
- Monitor performance metrics (viewability, IVT/fraud rates, CPMs), perform QA,troubleshooting, and real-time adjustments to meet KPIs.
- Integrate SSPs/DSPs, manage pre-bid/post-bid verification, and handle deal IDs for PMPs/private auctions.
- Analyze campaign data, generate reports and collaborate with sales/client services on insights and escalations.
- Document processes, automate workflows, and stay compliant with privacy regs (GDPR/CCPA) and MRC standards.
- Liaise with vendors, engineering, and stakeholders to resolve discrepancies and innovate ad stack setups.
Qualifications And Requirements
- 2+ years of experience in digital ad operations, programmatic advertising, media trafficking, or digital media operations.
- Proven hands-on experience with DSPs (e.g., DV360, The Trade Desk), SSPs (e.g., Google AdX), Ad servers (e.g., Google Ad Manager – GAM), Verification tools (e.g., IAS, DoubleVerify, Moat)
- Proficiency in HTML, JavaScript, HTTP protocols, and tag/pixel implementation.
- Strong analytical skills with experience in data analysis tools such as Excel and/or SQL.
- Strong problem-solving skills with attention to detail.
- Excellent organizational skills and ability to manage multiple tasks in deadline-driven environments.
- Effective communication skills with the ability to collaborate across teams.
- Fluency in English (written and spoken).
Nice to Have:
- Industry certifications such as Google DV360 / CM360, The Trade Desk Edge Academy, IAB Digital Ad Operations Certification
- Bachelor’s degree in Marketing, Advertising, Information Technology, or related field is considered an advantage.
Requirements & qualifications
- 2+ years of experience in digital ad operations, programmatic advertising, media trafficking, or digital media operations.
- Proven hands-on experience with DSPs (e.g., DV360, The Trade Desk), SSPs (e.g., Google AdX), Ad servers (e.g., Google Ad Manager – GAM), Verification tools (e.g., IAS, DoubleVerify, Moat)
- Proficiency in HTML, JavaScript, HTTP protocols, and tag/pixel implementation.
- Strong analytical skills with experience in data analysis tools such as Excel and/or SQL.
- Strong problem-solving skills with attention to detail.
- Excellent organizational skills and ability to manage multiple tasks in deadline-driven environments.
- Effective communication skills with the ability to collaborate across teams.
- Fluency in English (written and spoken).
Nice to Have:
- Industry certifications such as Google DV360 / CM360, The Trade Desk Edge Academy, IAB Digital Ad Operations Certification
- Bachelor’s degree in Marketing, Advertising, Information Technology, or related field is considered an advantage.
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