Overview
Regional Sales Manager - Middle East at RMA Group Company Limited — Dubai, United Arab Emirates. RMA Group, headquartered in Bangkok, Thailand, is a multi-sector group with over 9000 employees and an operational presence in 16 countries. For 40 years, we have developed enduring partnerships to support the needs of our clients, underpinned by the core values of innovation, integrity, and endurance. Through its various businesses including RMA Automotive, Global Fleet Sales, Comin Asia, and Express Food Group (EFG), RMA Group has established itself as the partner of choice for leading automotive, equipment, engineering services, and food brands in Southeast Asia and beyond.
Full job description
RMA Group, headquartered in Bangkok, Thailand, is a multi-sector group with over 9000 employees and an operational presence in 16 countries. For 40 years, we have developed enduring partnerships to support the needs of our clients, underpinned by the core values of innovation, integrity, and endurance. Through its various businesses including RMA Automotive, Global Fleet Sales, Comin Asia, and Express Food Group (EFG), RMA Group has established itself as the partner of choice for leading automotive, equipment, engineering services, and food brands in Southeast Asia and beyond.
Overview of the Role The Regional Sales Manager is responsible for leading the sales strategy and driving profitable revenue growth for special vehicle modifications across the GCC and Africa. This role focuses on expanding market presence, securing large-scale tender and fleet projects, and acting as the key commercial interface between customers and internal teams. The position requires strong technical expertise in vehicle conversions and the ability to manage complex relationships with OEMs, partners, and government stakeholders.
Key Responsibilities
- Develop and execute strategic sales plans to achieve revenue targets across GCC and African markets
- Identify and secure new business opportunities, particularly in government, defense, emergency, and corporate fleet sectors
- Lead the full tender lifecycle, including technical evaluation, pricing, risk assessment, and contract negotiation
- Translate customer requirements into technical specifications and collaborate with engineering teams on solutions
- Build and maintain strong relationships with key stakeholders across government, defense, and corporate sectors
- Manage commercial aspects including pricing strategies, cost analysis, and profitability of projects
- Monitor sales performance, pipeline health, and KPIs using CRM tools and reporting systems
- Coordinate with OEM partners for chassis supply, technical alignment, and export approvals
- Collaborate with internal teams (engineering, production, logistics, finance, after-sales) to ensure successful project delivery
- Oversee logistics, export documentation, and delivery processes including inspections and handovers
- Lead, mentor, and develop the sales team to ensure high performance and continuous improvement
Background and Experience
- Bachelor's degree in Business, Engineering, or a related field; technical background preferred
- Minimum 15 years of experience in automotive sales, vehicle modification, or specialist vehicle manufacturing
- Proven experience managing sales and business development across GCC and/or African markets
- Strong technical knowledge of vehicle conversions, including chassis preparation, body mounting, and systems integration
- Experience with emergency, defense, industrial, or specialized vehicle categories (e.g., ambulances, fire trucks, mobile units)
- Demonstrated success in managing and winning large-scale government tenders
- Strong commercial acumen with experience in pricing strategy, budgeting, and cost analysis
- Familiarity with OEM platforms such as Ford, Stellantis, Mercedes-Benz, IVECO, or Toyota
- Knowledge of regulatory standards, homologation, and compliance requirements
- Fluency in English and Arabic
Additional details: This role involves extensive regional coverage across the GCC and Africa, requiring frequent coordination with international partners, OEMs, and internal stakeholders. The position may involve travel and engagement in diverse and complex operating environments, including extreme climates and specialized industry conditions such as oil and gas sectors.
RMA Group is an equal opportunity employer, with a diverse group of colleagues globally representing different cultures, backgrounds, and beliefs. Our values of Innovation, Integrity, and Endurance are embedded in what we do, and we welcome applicants who are committed to respecting diversity of thought and living our values on a day-to-day basis.
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