Retail Partner Marketing Manager

Full Job Description

Strategic Business Planning: Create short and long-term full-funnel marketing plans for retail partners across online and in-store customer touchpoints tailored to partner strategies and consumer needs. Develop omnichannel marketing strategies and investment strategies focused on maximizing ROI, customer engagement, and business performance. Lead readiness planning and go-to-market strategies for seasonal priorities, product launches, and strategic business initiatives. Coordinate go-to-market readiness across multiple business groups to ensure successful execution of seasonal campaigns, product launches, and strategic initiatives. Collaborate and drive co-marketing campaigns that involve our ingredient partners and hardware/device partners Build brand advocates among retail sellers by enabling partner training and readiness programs, while leveraging store audits, customer feedback, and field insights to optimize execution and customer experience. Build trusted relationships with retail partners, providing strategic guidance and thought leadership to advance seasonal priorities, product initiatives, and long-term business growth. Deliver against timelines, secure and optimize marketing investments, align cross-functional stakeholders on funding priorities, and deliver against KPI and budget objectives while advancing innovative growth opportunities. Analyze business performance, partner capabilities, and customer insights to identify growth opportunities, inform competitive strategies, and develop data-driven marketing action plans. Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field AND 5+ years sales, marketing, or business development experience Master's Degree in Business Administration, or related field AND 4+ years sales, marketing, technology-based, or business development experience OR Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field AND 6+ years sales, marketing, or business development experience OR equivalent experience. 3+ years of relevant experience in retail, channel marketing, retail marketing, or retail sales. Demonstrated success developing and executing retail marketing strategies and integrated campaigns, particularly for consumer technology products. Experience building and executing integrated partner marketing plans across multiple marketing and sales disciplines. Direct experience working with partners and delivering measurable growth, performance, and ROI outcomes. In-depth understanding of digital and physical customer buying journeys, omnichannel retail, sales channels, and commerce platforms. Experience coordinating cross-functional marketing and sales programs, including planning, operations, creative execution, readiness, and analytics/insights. Experience supporting new product launches and go-to-market execution. Experience managing marketing budgets and optimizing investments based on performance. Demonstrated ability to operate effectively in ambiguous, fast-changing environments, with agility, sound judgment, and a willingness to take calculated risks.

Verified from public schema.org JobPosting structured data on the official source page. The complete published description, responsibilities, requirements and benefits were normalized when present; unstated facts were not inferred.