Sales Development Representative (Automotive SaaS & Marketing Services)

Full Job Description

Join our award-winning A-Team!

Ready to produce exceptional results with exceptional people? Get in touch, we would love to get to know you.

Affinitiv is the largest provider of end-to-end, data-driven marketing and software solutions exclusively focused on the automotive customer lifecycle. Backed by 20+ years of automotive and marketing expertise, we pride ourselves on being the go-to experts in the industry. Not only do we work with over 6,500 dealerships and every major manufacturer in the country, we’re well-versed in OEM standards and the intricacies of a dealership or group’s local business.

As a Sales Development Representative, you are the first line of engagement with dealership prospects. You will identify opportunities, engage decision-makers, qualify interest, and set high-quality meetings for our field sales organization. This role supports a fast-moving SaaS environment with measurable activity, pipeline creation, and quota goals.

• Prospect and qualify inbound and outbound leads across dealer groups and OEM-approved dealerships

• Engage dealership leaders (GMs, GSMs, Fixed Ops Directors, Service Managers, BDC Managers) via phone, email, LinkedIn, and texting where appropriate

• Conduct high-impact discovery to uncover pain points related to digital marketing, service lane performance, retention, and vehicle acquisition.

• Book demos and create qualified opportunities for District Sales Managers and Account Executives

• Maintain accurate CRM records in Salesforce and meet weekly activity/pipeline KPIs

• Example targets: 60–80 outbound touches/day, 5+ booked demos/week, consistent monthly pipeline creation

• Collaborate closely with Marketing, DSMs, and Sales Leadership on campaigns and territory strategies

• Represent Affinitiv professionally when communicating with prospects, partners, and OEM-aligned programs

Position Requirements

• 1–3 years of SDR, BDR, or inside sales experience (SaaS or automotive dealership tech preferred)

• Strong communication, resilience, and ability to break through gatekeepers

• CRM experience (Salesforce preferred), plus exposure to Outreach, ZoomInfo, HubSpot, or similar tools

• Self-starter who can thrive in a fast-paced quota environment

• Passion for the automotive industry and improving the customer/dealer experience

Work from Here

At Affinitiv, we have the best of both worlds. Our team members have embraced remote work and our Work from Here program allows for remote working and the utmost flexibility while keeping in person collaborating thriving in a safe work environment. Our Work from Here approach gives team members a choice to work on campus or remote, leaders can hold in person or virtual team meetings to collaborate and cultivate relationships.

Affinitiv knows you have interests outside of work, which is why we offer a comprehensive benefits package that includes medical, dental, vision and 401K effective day 1 just to name a few. We also offer generous PTO so you can enjoy off time with family and friends.

At Affinitiv, we celebrate diversity, equality, and an inclusive environment.

Affinitiv is committed to providing an environment of mutual respect where equal employment opportunities are extended to all employees and applicants for employment. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

All aspects of employment are decided on the basis of qualifications, competence, merit, and business needs. Affinitiv is proud to be an equal opportunity employer.

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